Case Study of Rim

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1. What were some of the challenges that RIM faced to protect its intellectual property, and how did RIM handle those challenges? Research in Motion (RIM) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. It was founded in 1984. While the strategy for RIM as per their annual report is valid, it is susceptible to criticism because Blackberries are great for email and phone calls but the consumer is looking for a device that goes beyond these capabilities and enhances their productivity from a personal and professional standpoint. It fails to focus on the consumer’s requirements for a smart phone or tablet product. Challenges for RIM: 1. According to recent news reports, Black Berry maker Research In Motion Ltd. will avoid a trial with Visto Corp. after a Canadian court ruled the privately held California-based company infringed on three RIM patents. Redwood Shores, Calif.-based Visto "threw in the towel,'' Ronald Dimock, a lawyer for RIM, told Bloomberg News. "There is no settlement.'”' Because of the patent litigation win, Research in Motion has currently filed a preemptory lawsuit in Texas against the patent licensing outfit based in Germany that is also suing many cell phone manufacturers, alleging infringements of hundreds of patents it holds and seeking license settlements. The two companies must still agree on a royalty payment plan, Dimock said. (Rim Company Profile, 2012). How did RIM handle those challenges? 1.) RIM records employee call to protect IP Blackberry maker Research In Motion acknowledged that it would record all employee conversations in the interest of maintaining control over intellectual property. RIM Chief Information Officer Robin Bienfait, stated during an interview with ZDNet.com.au in Sydney, that all process carried out on RIM's internal

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