Reactive or Proactive When Managing Your Small Business

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Are You Reactive or Proactive When Managing Your Small Business? written by: Shoshana Jackson • edited by: Jean Scheid• updated: 3/31/2011 Are you reactive or proactive when managing your small business? Being proactive can help your small business succeed and grow, by addressing any probable issues before they occur. A reactive business management style is what causes many small businesses to fail. Managing your small business depends on the characteristics and methods of you as an entrepreneur. Reactive versus proactive small business management could spell the difference between failure and success. Are you reactive or proactive when managing your business? In order to address this question, we need to discuss and differentiate reactive from proactive. Being reactive or proactive is not just a mind-frame, it is also a potential business strategy depending on what the situation calls for. Reactive is when you react to situations affecting your business. For instance, say your competitor lowers the price of their goods. Your natural reaction is to cut down on prices too. This may seem like a viable solution at first, but reacting to situations the same way at all times may not the best solution for your business. As a matter of fact, applying similar solutions to recurring situations such as dealing with competition or slow sales could be fatal. For instance, if you keep lowering the price of your goods to cope with the competition, you might be forced to lay-off some employees in order to trim down cost of sales, causing your business to be undermanned in the process. Business Internet & Phone www.att.com/SmallBusiness Free Smartphone with Purchase of Qualifying Plans. Call 888.595.2102 Ads by Google Proactive, on the other hand, means taking steps to maintain the business for the long-term. It demands that one should analyze the

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