Cristina Dumbrique Mr. Miesko Writing 39B 5 December 2013 Writer’s Memo With technology constantly changing in the US, I wanted my audience to realize that just because something new seems good, it can have negative side effects that will not be seen until later. I accomplished this by publishing an article in the commonly read magazine Parenting that is geared towards mothers. I chose to assume the role of the executive editor in order for the audience to see that this information is coming from a reliable source. This article appears in a section of the magazine that reviews new, relevant products and evaluates how safe they are for family oriented use. One product in particular, a new nicotine-dispensing device, has been recently
Polluter’s fiscal year ends on December 31. The U.S. government promotes emission control and persuades companies to behave more environmentally friendly by issuing EA’s. EA’s are tradable – generally through a broker. At the end of a pre-determined compliance period, the polluter entities either deliver EA’s equivalent to their actual emissions or pay a fine. As of 2010, Polluter Corp. has been emitting too much greenhouse gases because of their outdated facilities; however, they plan to re-furbish their facilities in 2014.
Coca-cola thus, in 1985, decided to introduce a new formula (unpopularly called New Coke) in-order to drive up sales. This led to such a decline in sales for Coke and a subsequent increase in sales for Pepsi that Pepsi celebrated the 10th year anniversary of “New” Coke in 1995. Let us do a retrospective analysis of what Market Segmentation research may have been done that led Coca-cola to implement the “New” Coke. Analysis of Segmentation Strategy: What actually happened: A major segment of Coke was Baby Boomers. Coca-cola believed that as this segment aged, it would move on to healthier diet drinks and hence they needed to look into the “full-calorie” young segment.
In order to get a mass of information out to people my campaign would need to focus on placing ads in places where people are smoking and produce materials to be passed out in places that they frequent. Once the information is handed out a buzz could be created to convince people to adhere to the feat of quitting. I would focus on material that showed them how empowering quitting can be and that as a low-income community they don’t have to buy into the ads being sold to them. This is where the promotion side of the marketing mix is the most
She is writing to the audience of modern day society. She had read the article “is there something psychologically unhealthy about being a fan” and wrote this article in response to the previous one. She had written this article because she is arguing the fact that pop-culture obsessions are not sickness, but can actually be very inspirational, and rewarding. The author is a firm believer that nothing great can come from anyone who does not obsess over something, and that’s who new ideas and things are
Concerned with Pepsi’s success, Coca-Cola decided to replace its old formula with a sweeter variation and introduced a new product named “New Coke.” The author provided a detailed report about the $4 million budget that Coca-Cola spent on market research. The public was outraged. The product was a total failure. The company was forced to go back to the original taste within three months. Consumer behavior theories that are evident in this case: * Consumers’ perceptions * Consumers’ emotional attachment to the product * Consumers’
The Cholesterol Race PCSK9 stands for proprotein convertase subtilisin/kexin 9. PCSK9 inhibitors are being made to help reduce cholesterol. Scientists are very optimistic that PCSK9 inhibitor drugs can decrease cholesterol, which is one of the major health problems in the United States today. Many people are dying each year because of high cholesterol. Two companies are gaining a lot of ground on coming up with a drug to lower cholesterol without horrible side effects.
I do believe sugar can be addicting because I myself have never gone a day without having some kind of sugar. Lustig, Schmidt, and Brindis states how “[o]ver the 50 years consumption of sugar has tripled world wide.” Instead of fixing the problem we are just getting worse. Since sugar is “cheap” we should make it more make it more expensive and hope for a change. Also, even though petitions keep getting “denied” we shouldn’t give up until there is a change. My uncle has diabetes and every time he sees me eating chocolate or some sort of candy he tells me that I’m going to end up dying from diabetes also because that’s all he would eat, I wouldn’t really take him seriously I would just laugh about it.
A year ago, the government estimated 4.1 million Americans were using marijuana. Imagine that number doubling or even tripling. Legalization of the drug will throw our country into a state of turmoil because if no law exists to keep one from using a drug, then more and more of the drug will be used. Making pot readily available to the public for recreational use will greatly affect the future of America for we are poisoning the fresh minds of our youth. Children will begin using at a younger age; therefore, the physical and mental effects will be significantly increased.
The essay was published in The New York Times, May 28th. 2011. Franzen concentrates the first part of his essay with his personal relationship with his Blackberry Pearl and how much it grieves him to have to replace it with a new and much more powerful Blackberry Bold. Franzen notices how much technology has advanced in the three years he has had his Blackberry Pearl and how much he used to rely on it. Franzen then goes on to write about how technology has made living much more “likeable”, it is much easier to like something in cyberspace than in real life.