Position Paper - the Virgin Strategy

Program & Batch: | PGDM 2013-15 | Term: | IV | Course Name: | Corporate Strategy & Management | Name of the faculty: | Rear Admiral Dr. Rakesh Chopra | Topic/ Title : | Richard Branson: The Virgin Strategy(Position Paper) | Original or Revised Write-up: | Original | Contact No. and email | 9999864740; [e-mail] | Name and Roll No. | Sl. | Roll No. | Name | | 1 | 1301-528 | Himanshu Arora |

Table of Contents

1. Keywords 2. Introduction of the Paper 3. An introduction of Emergent Strategy 4. Virgin and Richard Branson 5. Virgin: From Student Magazine in 1968 to Virgin Galactic in 2013 6. An overview of Virgin Strategy 7. Strategic Business Alliances 8. SWOT Analysis 9. Risk Management Strategy 10. Learnings

Keywords
Emergent strategy, corporate intent, complacent competitors, Greenfield strategy

Introduction of the Paper

This paper is being written with the view of exploring and analysing the business strategy of a huge multinational conglomerate ‘Virgin Group’ and finding out a pattern in its decision making process on a strategic level. These findings will be put to test by attributing them with the various business successes the group has had and later on an insight will have been able to drawn on how other corporates can imitate this strategy to pursue their goals and visions.

An Introduction of Emergent Strategy

For understanding this term perfectly, we must first explore what is meant by a deliberate strategy. Deliberate strategy, as the name suggests, is one which is crafted by the fore-runners of an organisation and is directed by a clear intent for the organisation and its growth. This strategy is largely the prime motivator for taking decisions on a tactical and operational level. This acts as a basic guideline for acting under the purview of the