Planet Fashion Essay

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FASHION MERCHANDISING ASSIGNMENT SUBMITTED BY: KSANKUPAR KHONGSTIT M.F.M-1 About Planet Fashion:Planet Fashion is a multi-brand store that addresses the fashion needs of the quintessential Indian man. With premium brands that are synonymous with discerning taste and world-class quality, Planet Fashion promises style, elegance and a touch of class to the fashion conscious male. With 175 stores across 110 towns, Planet Fashion offers the complete gamut of menswear, accessories and much, much more.Planet Fashion is the largest chain of stores of its kind in the country. Today, it stands as a menswear destination which gives a complete wardrobe solution for all possible occasions, across price points, with the best brands in each category. Planet Fashion stores have an edge due to prime locations, good shopping ambience and excellent customer service – the ideal shopping address for men. In its pursuit of providing complete wardrobe solution to the consumers, Planet Fashion continues to innovate and foray into novel areas.Planet Fashion Shillong Merchandising Policy | | | | | | At Planet Fashion believes that business has to be a win-win venture for both the franchisee and the company. They interact closely with the franchisee to extend support at all times. Though in Shillong it started in the year 2008 Planet Fashion runs a successful business model . Planet Fashion Shillong has two types of franchise models: * Company owned * Partner owned Partner Operated: In the partner owned format, the associates manage the store and purchase the stocks. The franchise has full

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