Pizza Hat Essay

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Laureate International Universities SCHOOL OF BUSINESS INTERNATIONAL BUSINESS MANAGEMENT COURSE: INTERNATIONAL MANAGEMENT TOPIC: APPLICATION EXERCISES – CHAPTER 6 STUDENT’S: ALVAREZ SEIJAS, ANA LUCIA ESCALANTE FIGUEROA, ROSA MARIA PEREZ BAZAN, ROCIO VASQUEZ NOVOA, MELISSA TEACHER: SAGASTEGUI TORIBIO, EDWIN TRUJILLO – PERÚ 2012 ------------------------------------------------- PIZZA HUT Mission Provide high-quality products and personal attention to each of our guests to achieve their faithfulness, with highly motivated and trained team, contributing to the development of the country and of our employees. Vision Being the most profitable franchise operators of Peru, faithfully respecting the values that commit us, transmitting them to our customers, suppliers and society. SWOT The franchise has many strength that at first glance they may notice such as: The Franchise is positioned in many countries because of its quality, good service and experience. Provide pizzas made of 100% natural products, offering an affordable product that allows customers to purchase the service, of the name of the pizza. STRENGTHS | OPPORTUNITIES | 1. Belonging to a franchise with the support of Banco de Credito del Peru.2. Strong brand as Pizza Hut is a brand recognized worldwide since 1957.3. Cutting edge technology across the enterprise according to the franchise. | 1. Growth of labor of young people.2. Greater economic power of a software development that facilitates customer better. | WEAKNESSES | THREATS | 1. Distribution channels are few compared to other fast foods.2. Delayed customer service phone | 1. Lots of fast foods.2. Less wealthy | ------------------------------------------------- PERU ENVIRONMENTAL ANALYSIS A. Political instability Currently in Peru there is no specific legislation governing the exemption, it is the task of the government to establish a
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