Kudler Fine Foods is a premium specialty store stocked with bakery products, meat and seafood, cheese, diary, and wine products. The stores are in the San Diego area with locations in La Jolla, Del Mar, and Encinitas. The organization has a mission to “provide their customers with the finest selected foodstuff, wines, and related needs in an unparallel led consumer environment” (Kudler, Mission Statement, p. 2, 2008). Kudler Fine Foods has its targeted market established. Marketing research allows the organization to implement an effective marketing mix that includes the 4p’s.
The performance of SWOT will be used to analyze if Kudler Fine Foods has the resources and time to become an IPO and discuss any possible mergers/acquisition request to either expand or reduce assets. Kudler Fine Foods “Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. The company has three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 8,000 square feet of retail space located in a fashionable shopping center. The stores are stocked with the very best domestic and imported foodstuffs and divided into the following departments: * Fresh Bakery and Pastries * Fresh Produce * Fresh Meat & Seafood * Condiments and Packaged Foods * Cheese's and Specialty Dairy Products” (Tatum, Harris, 2011) Strengths of going public with IPO The strengths of a company are very important when it comes to decided such a huge change like becoming an initial public offering (IPO).
RUNNING HEADER: STRATEGY ASSIGNMENT Strategy Assignment University of Phoenix MBA 502 Table of Contents Introduction 3 Changes in Technology and Business Opportunities 4 The Kudler Strategy 6 Figure 1 – Strategy Attributes 7 The Kudler Tactics 8 The Kudler Management Continuous Strategic Updates 11 Conclusion 12 References 13 Introduction Kudler Fine Foods, a La Jolla, California company, was established in 1998 by Kathy Kudler. Her mission was to provide her customers with the finest selection of foodstuffs, wines and related needs in an unparalleled customer consumer environment. She was successful in her venture into the upscale epicurean food market to the point where she opened two more stores, one in Del Marr in 2000 and another in Encinitas in 2003. Since that time, Kudler has experienced significant growth and is focused on expanding its services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers. This paper will attempt to address the following as it relates to Kudler Fine Foods (Kudler) and conclude with a review of items covered.
On top of that, to increase their organization, the company uses massive technologies to strengthen their restaurant’s operations. Conversely, with the relatively small scale of operations compare to their competitors, marked the weakness of the company. Another weakness of the company is the increase in expenses which affected their margins. To improve the company’s market position and minimize the weaknesses, the company should open new restaurants and expand internationally. Despite the weaknesses, the Cheesecake Factory still has the strong presence in the United States market due to their solid history and background.
Marketing Research University of Phoenix Group MKT 421 Instructor: Kudler Fine Foods Kudler Fine Foods is an upscale gourmet grocery retailer specializing in gourmet ingredients and appropriate, corresponding high-quality wines. The main idea behind opening such a store is to create a one-stop shop for quality ingredients at reasonable prices. Kudler Fine Foods currently has three locations, and wishes to expand into areas where the market has the greatest demand in the region. The mission statement of Kudler Fine foods is, “Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase
They have changed their business strategy on a number of occasions by offering different products and services. An example of this was by encouraging their usual day customers to come and experience their evening menu. Through franchising Panera was able to expand across the USA. They expected the most from their franchisees and wanted to achieve their highest growth targets through these stores. Franchisees of Panera are constantly monitored by representatives of the company, if they don’t follow strict Panera rules and meet targets their contract will be terminated, this means that Panera can remove any potential losses for the company before they become an even
According to Pearce and Robinson (2011) by thoroughly developing and exploiting its expertise in a narrowly defined competitive arena, the company achieves superiority over competitors that try to master a greater number of product and market combinations. As stated in their Declaration of Interdependence: “Whole Foods Market is a dynamic leader in the quality food business. We are a mission-driven company that aims to set the standards of excellence for food retailers. We continually experiment and innovate in order to raise our retail standards”(Whole Foods Market, 2012). Through identified niche markets, WFM can leverage some of their customary strong points by recognizing innovated uses for current goods using market penetration.
Executive Summary Starting with a little seed money from the owners, Sift Bakery was founded with the goal of providing a guilt free dessert that delivers an OMG factor to all their customers through superior customer service and trendy décor. With already acquired knowledge in the specialty baking market for California and increasing pressure from competition it is suggested that Sift implement a steady expansion strategy combining retail and baking stores to increase overall sales roughly 35% year over year and maintaining consistent operating expenses. Sift has remained strong in certain demographics to hold their position as a specialty bakery however, with the spawn of new social media and marketing platforms available, Sift is shifting its efforts to accommodate the increase in new marketing tactics and branding strategy. Considering the high level of competition in the Bay Area market, Sift has considered a few options to increase their footprint. As suggested, it is believed that implementing a targeted and focused expansion based on the current business model will accomplish the overall goal while managing the growth based on financial indicators and health of the business.
Kudler Fine Foods Veronica P. Sally Garner ECO365 Thursday, August 29, 2013 J. Carl Bowman * Introduction * Kathy Kudler, a passionate gourmet cook, frustrated by the inaccessibility of gourmet ingredients and cooking tools envisioned a store that would supply every grommet cooks cooking need. On June 18, 1998 Kathy Kudler became the founder of Kudler Fine Foods in La Jolla, California, making her vision a reality (“Kudler Fine Foods,” 2013). Kuddler Fine Foods throughout the San Diego metropolitan area has a dedication for providing excellent customer satisfaction, reasonable prices, and quality products (“Kudler Fine Food Virtual Organization,” 2012). As promised the shelves are stocked with the best imported and domestic
Kudler Fine Foods A Business Proposal to upgrade the outdated Accounting System [1] Prepared for Mike Manrod CEO Kudler Fine Foods BSA/310 Prepared by Andrew McMillin June 29, 2014 Accounting Systems Kudler Fine Foods A Business Proposal to upgrade the outdated Accounting System Executive summary Background Kudler Fine Foods is a market leader for providing customers the finest selection of food, wines, and related products. Kudler searches through-out the world for the highest quality products allowing their customer to “shop the world” in one convenient location. Kudler customers value a healthy lifestyle while living with-in their budgets, offering competitive prices with their organic selections and also offering