Performance Indicator Technology Case Study

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Individual Assignment #1 Matt Hyungmin Shin 1. The Performance Indicator Technology does not increase the value that can be created in the used golf ball market. The decrease of the value would be driven by decreases in customer benefit as well the quantity sold. Customer benefit will decrease with the customers’ realization of the compromised performance level of the used golf balls. Despite no change in the manufacturing cost, the increasing number of golfers who switch to buying new PI technology implemented golf balls would further decrease the quantity of used golf balls. 2. The performance indicator technology increase the value in the new golf ball market. Although manufacturing cost would increase due to greater raw material

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