Assignment 2: Project Motorcycles Select one type of project organization that would suit the development of the larger touring class motorcycles. Outline the process steps that your company would take in order to develop the motorcycle. Provide a rationale for the response. I would use for this the pure project management organization. This type of project organization helps to separate this particular project from the home company.
In this ad Triumph uses that reasoning by telling you about the specifics about the bike like, “67hp, precise handling, oceans of mid-range torque, dime-stop breaks.” Triumph knows that motorcycle enthusiast hone in on power, precision, and safety before buying their bikes. They also know that by giving you the facts and details about their product, and some negative ones about their competitors, that it will pull you in. Next we will talk about the ethos involved in this ad. Ethos is appeal based on the character and reputation of the company. As for the Triumph’s reputation, it is well earned.
Which firm do you think is Ducati’s closest rival prior to the turnaround? (Note: “performance” refers to racing performance, hence there is a trade-off with comfort. “function” refers to emphasis on tangible aspects of the bike, “lifestyle” on intangibles – again, a trade-off is assumed). [pic] Add a brief paragraph to explain your graph, and answer the following: how intense is rivalry in the motorcycle industry? Which firm do you think is Ducati’s closest rival prior to the turnaround?
An expensive item is more likely to last than one that was madepoorly. In Thorr Motorcycles case, their name is synonymous with quality and reliability. Thorr Motorcycles customers know they are spending their money on an item unlike any other and that will not be able to find from another motorcycle company. While the competition offers similar products at reasonable prices, customers will not be purchasing an item back with years of testing and quality control. Thorr Motorcycles are made to last and are a recognized brand among motorcycle aficionados.
Section 1) Situation Primary Issue: The primary issue facing Research in Motion (RIM) is that there is a great unrealized potential for growth in the consumer market. RIM needs to determine the best option for marketing the Blackberry Pearl in the consumer market. Traditionally RIM has allowed Rogers Wireless to control the promotion and place of distribution. This has allowed Rogers Wireless to control the positioning strategies it employs with the Blackberry Pearl which might not be concurrent with RIMs overall vision. Rogers’s promotion strategy is to take the competition head on with price-driven competition with Treo and Palm.
Among others he considered the cruiser market, currently dominated by Harley Davidson. His goal was to compete directly with Harley Davidson by introducing a cruiser that combined Ducati’s high performance engine with its own unique design. The purpose of this study is to identify the optimum decision about entering cruiser segment for Ducati’s future success. This study contains the industry analysis, an internal strategic analysis, company performance, and conclusion and recommendations A. INDUSTRY ANALYSIS: Although the number of motorcycle manufacturers has declined by a large number over the last century, competition exists among companies from different continents.
Harley focused solely on sales, while competitors were continuously improving the quality of their motorcycles. This resulted in a downturn of the company with weak profits. In 1981, a new management team joins to buyout the company. Harley-Davidson Inc. acquired the Buell Motorcycle Company during 1993. This investment offers Harley-Davidson the possibility of gradual entry into the sport and performance motorcycles market.
We therefore recommend that H.O.G should modify the organization of the Posse Ride in order to adequately meet its objectives of getting close to the customer, maximizing its profit and effectively managing the Posse Ride events. Background In 1983 the Harley-Davidson Motor Company formed a factory-sponsored motorcycle enthusiast club called H.O.G. to help neutralize and control the negative influence of the outlaw biker gangs that some felt dominated the sub-culture, but primarily to enhance the Harley-Davidson lifestyle experience and bring the company closer to its customers. H.O.G. organized both Stationary and Rolling rallies primarily to link riders together into a broader community to enhance the Harley Davidson lifestyle.
Use the SWOT framework of analysis to critically examine the internal and external environment of Brompton Bicycle as described in the case study. Finish your analysis by providing recommendations to Brompton Bicycle about future actions they should take for business success. Brompton Bicycle – A SWOT analysis Brompton Bicycle are looking to increase their future sales to over 19,000 folding machines (Smith 2008 p5) and increase their revenues, whilst maintaining their ‘quality’ brand image. Their new managing director Will Butler-Adams has acknowledged that there are some issues that need addressing before they can achieve this. Therefore below is a table which analyses the company’s strengths, weaknesses, opportunities and threats.
Two World Wars………………… A Depression……………………. Foreign competition…………… A buy out………………………. And a period of poor quality…… ……………….. and the company still survives today Company and Industry Overview Harley-Davidson Incorporated has become a legendary company known for producing quality motorcycles with style. The company designs, manufactures, and sells new and classic models of motorcycles, including bikes for sport, distance, and leisure. They also offer customers options to customize and personalize their bike.