Parrot Strategic Analysis

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Bob companion Parrot Innovation Project Ottman KEMMOUN Login : kemmou_o EPITECH Business Management SUMMARY * EXECUTIVE SUMMARY * INTRODUCTION * ANALYSE OF UAV MARKET * MARKET CONCLUSION * STRATEGIC RECOMMANDATION ORIENTATION * STRATEGIC RECOMMANDATION APPLICATION EXECUTIVE SUMMARY This report presents a proposition from Ottman KEMMOUN, actual student of EPITECH, to take PARROT into the future. It matches the following attribute: * A strategic recommendation. * An accurate description of the strategic recommendation. * A description of the strategic and marketing means deployed and used to implement the goals of the strategy. * A list of the advantages and disadvantages of the recommendation. * A justification of the recommendation relatively to the market. * Numbers that illustrate how the recommendation will work and explanations of the potential expected benefits. ANALYSE OF UAV MARKET They are usually deployed for military and special operation applications, but also used in a growing number of civil applications such as policing and firefighting, and nonmilitary security work, such as inspection of power or pipelines. UAVs are often preferred for dangerous missions for manned aircraft or humans. Aeronautics and Aerospace Industry has estimated that annual spending on UAVs worldwide will reach $ 11.4 billion in 2022. Much of the investments are always geared towards military applications, but we can observe a real market for civilian applications is emerging. Indeed, according to the European commission, there are more than 400 projects in 20 European countries dedicated to the development of civilian drones. Those projects are mostly launched and led by small and medium company or start-ups. Nowadays, every industry has a very tense and competitive situation, while many companies are trying to be more competitive
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