Paper Towel Commercial Analysis

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Advertising Appeal 1. Rational/Informational There are many commercials that test out house hold products. In specific there is a Charmin paper towel commercial that shows and highlights the uses of their paper towels. You see the mom wiping off the stove and getting whatever was stuck to the counter off with ease. This commercial is highlighting the specific uses of the paper towel. I think this appeal is effective because if you see how the product works then you will be more inclined to purchase it than if you didn’t know what it could do. 2. Emotional appeal The ASPCA has a commercial where they show footage of abused and abandoned dogs and cats. The animals looks helpless and often time are emaciated and hurt. The point of this commercial
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