Rhetorical Appeals: Target Pharmacy Advertisement I found this Target Pharmacy advertisement in the September 2011 edition of Heath magazine. This ad successfully uses all three rhetorical devices in order to persuade potential customers to fill their prescriptions at Target. I feel like this ad is effective mainly because of its use of logos. Logos is the appeal of an argument to logic. Logos is the most predominately used appeal in this advertisement.
Layout strategies: 1. Current Layout: a. Ambient conditions: Pinkberry strives to provide an inspiring store design that is fresh, clean, contemporary, uncluttered, yet stimulates all the senses. Pinkberrry's colors always a mystery to customers, because pink color not involved in the design of something that has a word "pink" in its name.But orange works well in a yogurt shop bringing the energy to the space. b. Spatial layout and functionality: Pinkberry has a pebble floor that reminds customers of a hot summer day at the beach when you can't wait to get ice-cream. Pinkberry has mobile payments app that easier for customers to track and receive rewards.
Through this promotion, The Washburn Crosby Company, which was a predecessor of General Mills, had gotten flooded with questions about baking. The company would in turn send responses with the signature “Betty Crocker”. They did so just to personalize those inquiries. They chose the signature “Betty Crocker” to pay homage to one of their popular and recently retired at the time director of the company, William G. Crocker. They just used Betty instead of William, because it was a friendlier sounding name.
They know that what they give to the children’s are a well balanced and nutrition breakfast. Imagine seeing a beautiful bowl of cereal with big flakes nesting perfectly on the milk, and right next to the bowl is a box of frosted flakes. This ad is effective in expressing ethos, pathos, and logos. Kellogg’s ad has become a trusted trade mark and a trusted name in households. Kellogg’s company throughout generations has represented its company through respected ads and spokespersons.
More Minutes of Flavor Robert Shipman DeVry University Professor Wunibald English 112 More Minutes of Flavor The ad posted by gum manufacturer, Beech Nut, for their peppermint flavored gum communicates the uniquely longer-lasting, better tasting flavor over other brands tested. The ad itself is colorful, simply displaying the event of an independent research study being conducted on selected secretaries. This approach directs attention to the fact that research is an effective method of determining what consumers think about their product and why. Beech Nut’s goal is to communicate to the reader that they, the consumer, can discover how long and how much they “enjoy its better, stronger peppermint flavor.” Using appeals to reason (logos), to practicality (ethos), and to emotion (pathos) they successfully and effectively persuade the reader to believe that the gum they provide has been consumer tested for enjoyment, better taste, and “more minutes of flavor.” Beech Nut uses an appeal to the consumer’s sense of reason (logos) to persuade them into believing that most secretaries prefer their gum to the other brands. Beech Nut starts out with a statement that creates an interest in the consumer to find out what secretaries think.
After the stewards experience it for themselves, they will talk about it in their housemeetings to encourage other students to try the program. The first student to try out this new exchange program will be Matthew Stevens, the head of Scadding’s. He has graciously volunteered to give the pilot program a go, and experience it alongside a long-time friend, Nicholas Lombardo, who has recently changed to boarding from day. Tim Mens, creativity steward, praises the program by saying “Nick Lombardo’s room is ridiculously clean, and the milk and toast room is extremely cool!” But on a more serious note, the program is expected to increase a mingling of the two different co-existing student bodies, and closely unite the boarding students into the UCC community. Senior house advisor of Wedd’s Andrew Turner seems excited to kick off this program this week with Stevens, and invites boarding students to bring friends and students previously interested in boarding or just plain intimidated by it.
Business Proposal for Pantene ECO/561 Tracey Smith July 6, 2015 Dr. Nancy Irizarry Business Proposal for Pantene This proposal is to focuses on a new product in the existent line of business and explains the method for development of goods for generating more revenue and profits. It was also explain the concepts of elasticity of demands, market structures in addition to profit maximizing techniques and discussion of which steps are helpful for the good and to counter the barriers of its entry. The other important facts that will be mentioned are the pricing strategy and differentiation of products. The company I have chosen is shampoo company Pantene, which was instituted in 1945, on basis of inspiration of the ingredient panthenol, the company Pantene in the start was owned by a Swiss drug company Hoffman-LaRoche. (www.pantene.com) It debuted as the premier hair care product series in Europe; it came in glass bottle packing, with special fragrances and then was sent across the continent to US.
Logos refers to logical thinking, facts, and statistics. Ethos, pathos, and logos are used in the “Algenist” advertisement published in the November 2012 issue of Self magazine. The ad was designed to persuade the target audience into choosing the Algenist reconstructing serum, which is clinically proven to produce results within 10 days. Ethos is effectively used in Algenist’s ad by appealing to the audiences’ values. Using credible information does this, for example this ad stresses that women will not be wasting their time or money on this product.
Its product portfolio ranges from athletic, dress, and children’s footwear to clothing and accessories. Vanessa and Angela Simmons, who are the daughters of celebrity Reverend Run, and the founders of the brand, still remain the driving force behind the product. Their passion and involvement is why Pastry is Sweet, Chic and Unique. Introduction: Once a product is developed, effectively product launch becomes the critical step to its success. The novelty item that will be launched in Irish markets is the ‘Pastry Zipper Fab Cookie HiTops in White Pink Plum’ (below).
This advertisement of Snickers grabs the audience’s attention through the use of: context, clever illustrations, and color themes. In the November 2012 issue of Rolling Stone, Snickers allows readers to actively engage in their comedic advertisement. The advertisement first grasps the reader’s attention by stating “You’re not you when you’re hungry” as well as the words “Satisfies” upside down at the top center of the page. Instantly I thought about the power of food, specifically the power of chocolaty sweets. I then came to understand that the context sufficed as a support system to initially let reader’s know that the product is worth the buy and will leave them satisfied.