Panera Bread is a company with distinctive and effective concept and strategy which has given them a competitive advantage over its competitors in the submarket industry. Panera Bread’s strategy includes providing specialty bakery and café experience to urban workers and suburban dwellers. They specialize in fresh baked bread that made with quality and detail, made to order sandwiches, custom roasted coffees and other café beverage. Panera Bread has unique style to its menu, café design, inviting ambience with the decoration of its café locations. Panera offers their customers the chance to come in the café to order breakfast, lunch, daytime and the “chill out”- time between the breakfast and lunch and between lunch and dinner.
This marketing initiative will track the customer’s buying habits and allow Kudler to target to specific customers. Looking at the current information technologies databases, Kudler foods has a system that tracks internal sales data but wants to enhance the system so they can track the demographic information and buying trends of each customer (Kudler Virtual Organization, 2010). Strategies and Tactics The company, Kudler Fine Foods, must insure that all marketing initiatives align with the company’s mission statement. When selling gourmet foods, it is more important to have the highest quality foods and customer service than it is to have low prices. Kudler must stay focused on this aspect at all times when developing new tactic and strategies as not to succumb to the pressures of the discount shopper.
Pizza Hut offers delivery and carry out like Papa Johns, but they also have a full service dining area. Pizza Hut offers a lunch buffet consisting of pizza, pasta, and a full salad bar. Pizza Huts salad bar is open from open until close. Pizza Hut offers a variety of fountain drinks and alcoholic beverages when you dine in. In my opinion, Pizza Hut offers a much superior dining experience.
A consumer doesn’t “need” to eat this expensive item, they may “want” to try it. 3) Customers who display variety-seeking buying behaviour will come to Lina’s to try” something new or different” vs. those who display habitual buying behaviour ( may walk by Lina’s to buy a sandwich from Tim Hortons –their usual). Family members may influence a consumer to dine at Lina’s. Perhaps for a special occasion like birthday parties or recent graduations, parents would like to “treat” someone special to a nice lunch or dinner of high quality vs. McDonalds. The business website makes it very clear that the atmosphere of the restaurant is hip and welcoming.
Locations near target demographics, high volume business areas, hospitals and universities. Quality, consistent ingredients, recipes and preparation techniques. Healthy food and beverage choices Different choices vs. competitors Private brand, ingredients important enough to protect them from potential competitors. Central training for all employees, to help ensure consistent practices and customer service. Weaknesses: Limited space for customers: smaller land parcels and prefabricated building offer limits customer seating Only serving breakfast and lunch, missing out on a large sale potential for the dinner crowd.
DQ 2 : "Panera Bread" Please respond to the following: Evaluate Panera Bread’s strategy and its effectiveness with executing the strategy within the competitive fast-casual restaurant marketplace. Discuss the pitfalls to this strategy and the potential impact to the performance of Panera Bread. Select one of Panera Bread’s competitors and discuss a disadvantage that Panera has with the competitor and how this disadvantage may be overcome. Week
They must know meat and veggie formula because food cost will rise if the proper formula is not followed. They must know the proper way of toasting the sandwich without burning it. Condiments must only be three squirts, and wrapping without messing up the sub must be done. If the sandwich artist follows all of these steps perfectly, then the artist will make a great sandwich and will make the customer happy. The first step in making proper sandwiches is knowing how to cut the bread correctly.
Market Segmentation and Product Positioning: Hot Potato, Inc. Introduction The mission of Hot Potato, Inc. is to provide healthy food options that compete within the fast food industry. The organization will serve baked or steamed potatoes with a variety of healthy topping choices, including but not limited to, broccoli, celery, chive, tomato, corn, beans, peppers, a variety of low fat grated cheeses and lean meat pieces (chicken and beef tips). While the organization competes in the fast food, products are differentiated as healthier options not only with the toppings, but with the processing of the items. All potatoes vegetables toppings are steamed or baked. Lean meat toppings are broiled, rather that sautéed.
October 26, 2014 Speech 100 Demonstration Speech HOW TO MAKE BREAKFAST CAKES General Purpose: To inform planning steps Specific Purpose: To demonstrate how to make break cakes. Central Idea: breakfast cakes are a tasty appetizer you can prepare. Using simple ingredients from your pantry and refrigerator. INTRODUCTION 1. For family and friendly gathering breakfast cakes are prepared, the cook and the guests enjoy them very much.
African-Americans, unable to obtain ingredients indigenous to Africa, found familiarity in the sweet potato, eggplant, and turnips, and incorporated these flavors into their cuisine. Both cultures used food and communal eating as forms of socialization, and immigrants soon found that their foodways became a source of identity. The mothers and wives were revered for the hearty food they prepared and thus responsible for creating this intimate connection to past. Because the kitchen, and everything involved with it was so central to family unity, it would not be ridiculous to claim that for many cultures, the kitchen was the heart that pumped the blood, or in this case food, to the rest of the family. Through historical works such as Hasia Diner’s Hungering for America, Alice A. Deck’s “Now Then—Who Said Biscuits?”- The Black Woman Cook as Fetish in American Advertising, 1905-1953, Tracey N. Poe’s “The Origins of Black Soul Food in Urban Identity: Chicago, 1915-1947”, and Harvey Levenstein’s “The American Response to Italian Food, 18880-1930”, one can analyze both the Italians and African-American’s response towards their cultural identity.