Outline For An Informal Report: Roanoke Branch Recommendations

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Introduction Outline for an Informal Report Statement of Purpose This report is designed to study and critically analyze the economic and management problems being currently encountered by the Roanoke Branch of Phoenix Advertising particularly in their employee management approach and the relationship between the management and the subordinate employees. Classification / Division: Background information about the agency is as follows: The agency being targeted by this report is the Roanoke Branch of Phoenix Advertising located in Charlotte, NC that serves banks, insurance companies and retail chains advertising needs, currently headed by Gregory S. Forest as the company president and locally handled by Your name…show more content…
Gregory S. Forest: Our success in the past has been largely due to out of the box creativity and qualitative team work which has resulted in high standards of performance. It is now time to put in a dose of brainstorming and lateral thinking to recognize the internal hassles that are affecting the general scheme of work. When things are not moving smoothly it’s essential to revisit the existing system and find out the root cause. The careful strategy planning that we use to create winning campaigns for our clients has to be brought in to solve the present impasse. Before an outsider tells us that we have a problem, we need to put our house in order. To find the solution we need to agree on two things. First, we have to accept the fact that there are problems which are affecting the performance of the employees. And second, work up a mutually beneficial solution that will have long term benefits. We can start with the question,…show more content…
It is only when an employee puts in his/her resignation letter that the management begins to ask whether there was a problem. Instead, there should be a system in which the management is closely aware of every individual’s level of satisfaction within the company. This will help foresee problems and help retain the work force. This leads us to the question WHEN? There’s no time like now to start anew. Every department can review their internal issues and learn to take responsibility for success and failures instead of playing Passing the Buck. Change need not come from the grassroots. It can start at the top. The management can lead by example, and rest assured that everyone will follow. A clear agenda needs to be drawn up immediately. To surmise: • Daily meetings with accounts and creative teams. • Weekly round up of work with the entire

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