To thrive in today’s global market, a business that wants to be online must provide an easy way to purchase and pay for products online. A well-functioning online storefront must include the following: a virtual market for customers to browse available products, a shopping cart for customers to store their desired products and a payment processor to facilitate customer payments to the company. The vendor I recommend for Kitchen Karousel is Premium Web Cart. This all-in-one solution integrates the storefront, shopping cart and CRM capabilities in a hosted, online solution. Among the many benefits to Kitchen Karousel, this solution offers reliability and ease of use.
Develop an online business expansion proposal Western Governors University 1. E-Commerce Solutions (Ability to Pay Online) Netta’s aim is to keep the company and customer in mind when selecting a vendor to choose and how to benefit both the customer and the company. The best way for Netta’s to recognize how they will combine the purchase transaction the customer has previously chosen with what they would like to purchase from the website is to find the right vendor that will allow the purchase process to be as effortless as possible. The vendor that Netta’s would use is X-Cart. They are a shopping cart software and ecommerce solution with the capacity to compensate thousands of on-line checkout transactions worldwide.
A potential opportunity that they could explore is to utilize self-checkout terminals in their locations. Self-checkout point of sale terminals could do many things to improve Kudler Fine Foods as a retail competitor. First, it would improve their customer service as many customers prefer to check themselves out rather than having a cashier. In today’s technology environment, “…systems can be tailored to better fit any retail environment and are more focused on improving customer service rather than cutting labor costs” (Murphey, 2009, p. 1) . Even though the prime focus of these systems is not necessarily to cut labor costs, often times they can improve efficiency.
As mentioned previously, they can easily create websites open to the public to advertise their products. They can provide information about the company and attract new people to their variety of products. Another advantage is the use of ecommerce and e-money, allowing consumers to pick out items and purchase them directly over the Internet, saving time, paperwork, and providing quick response time to their customers. Intranets can help many departments at the Dirt Bikes Company. First, providing employee financial information, pay records, and even benefits information on one site can greatly assist the Human Resource department.
Comparison to other innovations mentioned at the end of the case. At the end of the case Ives mentions the way customer services have transformed due to customer convenient and cheaper fulfillment alternatives. Some of those technological innovations in those fields could be compared to web-based shopping and online grocery shopping and sometimes they cannot be. Banking: Banking could be compared to buying a commodity. Instead of going to the clerk, one can go to the ATM and withdraw money.
First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
The internet has three main advantages compared with traditional retail outfits- these are: 1. Convenience- shopping online saves time including travel time, the cost of the park charges and the hassle of standing in the queue at the checkout. 2. Choice – have the ability to access to a massive range of products and services from all over the world, this can be gained through using the internet for shopping. This is the by the far the biggest advantage over the internet.
Having an online website is great advantage as It allows customers to shop at all hours and have access to purchase all products. If for example you go into to buy a product and it is out of stock you have the option to go online and still get what you need. Additionally, the option to shop online addresses the various different customer demographics, such as individuals who are disabled, as online shopping could make shopping for groceries and other necessities a lot easier for such individuals. Therefore it is evident that technological factors have increased customer satisfaction by providing customers with an alternate shopping method. The stores can be affected in either a good or bad way by Technological factors.
There are several other competitive strategies that can be used to build Kudler’s client base. The website they are currently using is a great reference point. It is user friendly and has the same beautiful look and feel that the stores do. In order to take their business to the next level, they need to make the same convenience to online shoppers that they have made for traditional shoppers. The convenience is having all quality, organic, specialty, and rare items, in one location.
Through the use of the internet, email has became increaseingly popular because of its low cost benefit and its method of reaching mass customers, but like telemarketing there are laws and regulation that must followed to ensure people are not receiving spam email. Sales promotion is a tool used by organizations based on a short term objective that provides the potential customer with extra incentives that come in the form of savings, rebates and coupons that are consumer oriented promotions. Sales promotions use promotional efforts that are designed to have an immediate impact on sales and are media and non-media marketing communications used for a limited time to increase demand, stimulate market demand. Sales promotion techniques include promotional mix, personal selling, advertising, and public and publicity relations. There are three types of sales promotion strategies: Push, Pull, or a combination of the two: A push strategy involves convincing trade intermediary channel members to "push" the product through the distribution channels to the ultimate consumer via promotions and personal selling