Comparison of Communication Style Wal-Mart v/s Sears Both, Wal-Mart and Sears retail outlets have embraced low price strategy to motivate customers to buy their goods. These two retail outlets have many marketing strategies in common. They also have some different approaches when dealing with customers of diverse culture. Wal-Mart aims to sell specialized items to its customers. In regard to this, Wal-Mart management stocks items that they feel would sell out faster during specific times.
Analysis of Nordstrom Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type. Nordstrom is classified as a department store chain with over a hundred and fifty stores nationwide. They mainly compete with other department stores such as JCPenney, Sears, and Dillard’s. Consistent with department stores, they carry “…apparel, cosmetics, housewares, electronics, and sometimes furniture.
They also provide a pharmacy, a makeup area, jewelry and even furniture. Through their Sam's Club subsidiary, Wal-Mart provides bulk items to individual members and special benefits for their small business owners. Purchases from Sam's Club include food, restaurant supplies, furniture, hardware, office supplies, pharmaceutical supplies, jewelry, electronics and other items based upon season. The International Division focuses on globalization. There are very few areas in non-third world countries that an individual would have to drive more than sixty miles to the nearest Wal-Mart.
SEARS VS WALMART – A COMPARATIVE ANALYSIS Answer 1: From the information given, the retailing strategy of Sears and Wal-Mart differ on the following points • Products: Sears which started as a catalog business company later diversified into retailing, service and credit businesses. Sear’s strength in the past has been its variety of products. Wide range of products can be found in the stores of Sears Retailing segment: consisted of the company’s namesake stores selling merchandise including apparel, cosmetics, jewelry, electronics, household appliances, cookware, bedding and hand tools. The business also included four different specialty chains that featured home furnishings, hardware, tires and batteries, and auto-parts. Credit segment: It included Sears’s proprietary credit cards which can be used by customers to purchase goods and services from the Retail and Services businesses.
(Primark 2013) (The Times 100 2013) Primark compete with their competitors by using a cost leadership strategy, the sell bug volumes of low cost goods to a broad target market and the goods they are selling have mass appeal. Primark’ biggest high street competitors are Peacocks, New Look and H&M however, Primark may also face competition from out of town retailers such as Matalan and also supermarket own brands such as George at Asda and Florence and Fred at Tesco. Primark may also face competition from online companies such as Everything Five Pounds.com and Rebel Rebel. Primark manages to differentiate itself from its biggest competitors by having the ability get high end fashion items onto the shelves quickly and at a
Firstly, most of its supercenters are about 185,000 square feet and offer a plethora of groceries, electronics and other consumer goods at prices that are rarely matched. Its wholesale brand, Sam’s club, offers customers conveniences such as parking and large “warehouse-like” shopping spaces with high ceilings. Besides, an efficient logistics’ system, Walmart, because of its size, has the ability to eke out the lowest prices from its suppliers, while simultaneously encouraging its suppliers to innovate new products and produce those products in large volumes. So, on a macro level, Walmart seems to have the correct strategy in the United States as far as promotion, price, product and place are concerned (4P’s of marketing). One of the main reasons for Walmart’s lack of success in other countries is in trying to impose American values, cultures and shopping habits in other countries.
Organizational Structure Paper Joseph D. Brown May 21, 2012 John A. Adamchik MGT/230 Organizational structure is the framework, typically hierarchical, within which an organization arranges its lines of authority and communications, and allocates rights and duties. The organization I am writing about is Wal-Mart. I am very familiar with this business and shop there quite frequently. Wal-Mart has a very large selection of groceries, electronics, and household products at reasonable prices. They even have matchmaker prices which means, if you find a store that has a lower price they will match it right there on the spot.
The brand developed various collections to meet diverse tastes and preferences ranging from provocative and sexy to more casual design. A strong brand name such as Victoria’s Secret enables the company to use brand extension strategy or to launch new products that are not in the same product category as the original ones (Clow and Baack, 2005). Since all the stores in the United States are owned buy the company a single price is used across the whole country. Victoria’s Secret throughout the whole year offers both seasonal and quantity discounts. The specialized stores are in this case owned by the manufacturer who closely controls each of its 1000 stores across the States by assigning different regions to a number of managers.
Self-checkout is connected with retailers store information system. From the retailers central office it is seen as yet another point of sale with all sales information consolidated and managed in a usual way. Modern self-checkout is powerful system that can handle the same functionality as traditional tills and even more, including proceeding loyalty cards and programs, calculating discounts, selling GSM prepaid cards, giving cash back, handling items with security items or no barcodes. Literature Review: The global retail environment has observed a new trend towards the rapid use of self-service technologies (Jamal, 2004, Burke, 2002) where transactions among customers and employees are accompanied and supported electronically (Merrilees and Miller, 2001, Meuter et al., 2000). According to Michel Haagmans (Director of Re-Vision) “many leading European retailers are heavily investing in self-Checkout technology as part of their growth strategy” (Anon, 2010, p.1) with leading grocery retailer, Tesco & Sainsbury, increasingly using the technology (Anon, 2010, Hobson, 2010).
This company was the first to establish the concept of a membership warehouse. In 1999, the name was changed to Costco Wholesale Corporation and operated in Washington. Costco is an international chain of membership warehouses, well known for their quality, and brand name merchandise that is available for lower prices as compared to other retails stores. It is open only for the members and offers three types of memberships: Business, Gold Star and the Executive membership. There is a huge variety of products in the Costco warehouses which include: groceries, appliances, candy, television and media, office equipment, toys, hardware, health and beauty aids, jewelry, watches, cameras, books and much more stuff, counting for almost 4000 products.