A Strategic Audit Of The Wal-Mart Corporation

1012 Words5 Pages
What is Wal-Mart’s distinctive capability? Wal-Mart has the goal of providing "quality goods at low prices, responsible manufacturing, and opportunities for growth. Due to their expansive nature and broad customer base, they are able to provide a large discount on many of their products. They are also the leading employer in the United States of African Americans, Hispanics, women and senior citizens. What business are they In? Wal-Mart is in the business of providing high quality products at affordable prices. They do this through three branches: Wal-Mart Stores, Sam's Club and their International Division. Wal-Mart is the leading provider for many different corporations, such as Proctor and Gamble. They provide the opportunity for one stop shopping and economic value. Who are our customers? Wal-Mart’s customers are the individual, the family, and the small business owner. They provide the ability for an individual to get their tires and oil changed while shopping for everything from groceries to diapers to school clothes to toys. They also provide a pharmacy, a makeup area, jewelry and even furniture. Through their Sam's Club subsidiary, Wal-Mart provides bulk items to individual members and special benefits for their small business owners. Purchases from Sam's Club include food, restaurant supplies, furniture, hardware, office supplies, pharmaceutical supplies, jewelry, electronics and other items based upon season. The International Division focuses on globalization. There are very few areas in non-third world countries that an individual would have to drive more than sixty miles to the nearest Wal-Mart. With the exception of Germany, Wal-Mart has permeated the European market and is established somewhere on every continent except Antarctica. Costs Wal-Mart has many ways in which it makes its subsidiaries cost effective investments. Companies

More about A Strategic Audit Of The Wal-Mart Corporation

Open Document