Negative Effects of Advertising

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1. Hidden Costs You should know that advertising costs lots of money and that money comes from you - the consumer. When you buy a product, you pay for the product itself, which means its packaging, costs of the development, the machinery, the facility where the product has been made in, etc. But what you probably don’t know is that by buying some product, you also pay for that its advertising as well. While it’s logical to pay objective costs, such as package or production, it’s not understandable why pay company to tell us about the product we already bought. 2. Lying to Customers Advertisers know that they cannot outright make false claims, because any claim they make must be supported by some kind of statistic, according to the law. However, advertisers can and often do bend and curve the truth for their own benefit and in order to promote and advertise own product. Company can exaggerate certain features of their products or they can make vague and ambiguous claims that sound good. Of course any negative features of the product won’t be mentioned. Advertisements can be deceitful, especially for younger population who spends days in front of TV screen and watch aggressive and false advertising in between popular shows. 3. Conditioning and False Trendsetting But, in order to hypnotize mass population, companies need to create trends that customers will follow. This is the true purpose of advertising today. Advertisers have found out that if they make a product, and make customers believe that their product will make them happy, sales will skyrocket. To fulfill that, advertisers must bombard customers with images and false claims for hours every day patiently, until people start to believe in certain things. Once a trend and its image for advertising purposes have been created, conditioning can begin. Customers become addicted to products
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