This increased advertising exposes young consumers to several potentially harmful products and social stereotypes; such as, alcohol, tobacco, and sexually motivated content. The Effects of Advertising on American Youth Advertisers make billions of dollars every year by advertising their products by utilizing many different media outlets and networks. According to Committee on Communications (2006), “[c]hildren and adolescents view 40,000 ads per year on TV alone” (p.2564). These ads sometimes involve a professional athlete or celebrity advertising products that are of an adult or sexual nature. Children and adolescents see these icons and want to emulate what they see and hear, because the ideology effect they have on youth.
Ads in today’s society are not that ethical. They are trying to sell their product to everyone not just to a specific type of people or race. Sources | Title, URL, and Date of Access|Central Idea| Advertisements targets, affects teens, http://www.waterloo.k12.ia.us/schoolsites/thespectator/advertising-targets-affects-teens , 6/21/14 | The main idea of the article is to tell about all the reasons of why ads affect teens. Ads show new “luxury” items that are a must have for everyday teens.| Teens ads http://www.utalkmarketing.com/pages/article.aspx?articleid=14465&title=teens-will-listen-to-other-teens-in-ads 6/21/14| The main idea of this article is to show you how much other teens will listen to ads. How many use social media and the internet.
Another one of my peers, Catherine Arrighi, majoring in business says “if you think about it, consumerism can be a good thing because there are people always trying to invent ‘the next big thing’ therefore stimulating many minds to an endless possibility of inventions and creative ideas” (Arrighi). She points out that, without consumerism everything would be just the same normal day-to-day stuff, we would never have anything new. She also says that “we condemn and criticize consumerism so frequently, yet we are the ones falling subject to it” (Arrighi). What she says is absolutely true, we can criticize about consumerism all we want but we still fall victim to it. Many people have many
However, people nowadays are becoming more and more self concious of their traits/appearance and due to the massive influence of the social media especially through the form of media advertisement; we as a society are becoming more influenced by what others think and in turn it reflects on our own identity and reality as a person. Media advertising is often directed towards children and teenagers meaning that they are increasingly concious of brands and the public image, suggesting that these are “normal” ways to look and behave. Consequently, media advertising influences negative teenage behaviour especially on teenage girls. If teenage girls see unrealistic “thin body” types and beauty messages often enough through the media, it can have an impact on their body image and dieting behaviour to acquire that “perfect” body image, especially when there’s no one to disagree
Those most affected by these trends and ideas, as delivered through mass media, are youth and young adults. The balance of this society can be considered non-mainstream and more traditional and practical in their thinking. Product and concept companies utilize the media in promoting their ideas and trends, and they use famous celebrities, musicians and sports stars to deliver these messages. Pop culture defines a perception on what we should look like, how we should live, thus how we should behave in today’s society. A prime example of falling victim to this influence comes from television production companies and what they air.
Local state government, producer businesses, and psychologists, can take steps to recognize and reduce over consumption. On one side of the spectrum there are the heavy consumers. These usually consist of producer businesses, and advertising companies that need consumer interest in order to make profit. By infiltrating almost everything people are exposed to everyday with their advertising, people are easily captivated. According to an
Semiotic analysis of persuasive strategies in advertising Targeted for children Advertising is a form of mass informational communication intended to persuade consumers so as to maximize the results of marketing. To persuade a consumer to buy a product, an advertiser must produce persuasive messages, which requires the advertiser to analyze information such as the consumer’s value, attitude, class, culture, and so on. In many cases, people tend to buy products not because they need them but because they are attracted by the advertising messages. The messages of advertising are not simple but complicated and strategic. For consumers, it is very difficult to reject the advertising “attraction” because the advertiser has already analyzed the reader as a target audience in terms of psychological, cultural, and social environment in order to produce “powerful messages.” And, when it becomes advertising to “children,” the concerns over “the persuasive power of advertising” are paid more attentions.
Merton stated that the strain theory was a way that individuals had developed a strain in society, certain individuals that lack the formality to gain goals or gain money and develop a particular status. Merton also stated that forms of media had heavy effects creating negative pressures on these individuals in particular it was stated that the advertisement industry was a significant cause, they are advertising and promoting elements of success and sense of achievement this therefore creating a negative impact on individuals causing them to gain what they want through the means of committing criminal acts. I can relate this theory to how young individuals might play video games. Some young individuals might play video games to escape reality and spend a few hours entertaining themselves through forms of playing games. There are many different genres of games that appeal to
The mass media are an increasingly accessible way for people to learn what is important in the world today and what acceptable behaviour in the society is. The media which is prevalent in every aspect of our lives is the perfect instrument to install ideas in the minds of people, and the most susceptible of them all, children. The immaturity of those young children, who are rather active with action movies, will be easily influenced by the violent behaviour in the shows. This is because they may not know how to differentiate between reality and fantasy. However, media cannot be solely blamed for the world-wide increase in violence.
Name: Jean Smith Class: Writing 121 Professor: Mr. Horsh Date: 10//11 The Mass Media’s Influence on American Teenagers The mass media, including television, radio, internet, films, and newspapers have a great influence on people and especially on the younger teenage generation. It plays an important role in shaping the opinions and positions of the younger generation. America’s mass media produces, creates, and promotes multitudes of ideas and theories that teenagers all over America observe and take in for themselves. The mass media’s influence on the minds of developing teenagers in America is harmful, because it is detrimental to their development as an individual person. The mass media influences men, women, teenagers, and toddlers alike.