As many people would recognize, there is a rising obesity problem in America and there are many influences that could contribute to this. Fast food is not the healthiest choice but, they should not be to blame for making children obese. In David Zinczenko’s “Don’t Blame the Eater” he talks about how the obese population is blaming fast food companies for their health situations. He begins his argument with what he observes as a ridiculous headline, which is that kids are suing McDonalds for being fat. David starts by teasing these overweight individuals that are bring a lawsuit against McDonalds, but then later admits that he used to be overweight as a child and was able to change his life around.
The Fast Food Industry is responsible for obesity in America as they have many fast food restaurants typically many within a small radius providing cheap easy solutions to societies hunger. David Zinczenko, a writer for The New York Times, describes marketing powers in his assessment "Don't Blame the Eater" he states that just about all fast food restaurants falsely advertise their foods and pass to many as a "healthy" meal choice but little do people know is that they are still extremely unhealthy foods that should not be included in anybody's diet what so ever. There has been many varieties of marketing techniques developed over the years of the fast food industry's attempts to persuade others to eat at their establishments. The fact that the foods they are extremely unhealthy for people of all ages from kids to adults is helping to cause obesity throughout America although some may be aware of the risks the average American still continues to eat out at fast food establishments along with the family giving the fast food industry a chance to get the entire family hooked for life. Going to fast food restaurants to prove his theory about how horrible fast food restaurants are for the human body.
‘Burgers: big or small?’ Despite concerns about obesity, the UK market for fast food is still growing. The market leader in the UK remains McDonald’s, which has 1225 UK outlets. The sheer scale of McDonald’s UK operation creates significant economies of scale. For example, by rolling out the brand across the UK, McDonald’s has managed to create substantial marketing economies of scale. Economies of scale enjoyed by dominant companies can make life extremely tough for smaller companies battling to make headway in the same market.
As we all know, the most popular fast-food restaurant in the world also has the reputation for being the unhealthiest place around. McDonald's is a favorite of many households in America and it seems that today people can't get enough of it. In the documentary called Supersize Me, Morgan Spurlock attempts to prove that the effects of eating Big Macs, supersized fries, and half-gallons of coke can be extremely dangerous to one's health. Spurlock goes through a thirty day adventure of eating only McDonald's food. He effectively shows to doctors, himself, and his audience that, fast-food eating Americans are in danger of destroying their health.
People don’t realize what they are doing for our future generations. Because of how fast food companies are targeting younger children, they are setting up their minds to automatically want fast food. In some minds this is repulsive in others its just another way to make a lump of money. Our world is changing very quickly and fast food restaurants are popping up faster than the flowers in spring. Americans are becoming comfortable with fast food and unhealthy choices.
American food culture America is known as the fast food country due to its fast food habits. America spends more money on fast food and on education, new cars and computer software. 200 million All-Americans visit fast food restaurants weekly; nearly 90% of American children visit McDonald’s every month. The most popular American fast food products are hamburgers, cheeseburgers, hot dogs and French fries. Because of fast food a lot of people are unhealthy, obese, and use mass production to feed everyone.
It is more expensive for men and women who are obese to take care of themselves health wise and financially because Americans are now consuming fifty pounds more meat and fast food than in years before (“Obesity in America, By the Numbers: NPR”). Americans now spend sixty dollars more on fast foods because they are always on the go and spend little time worried about in healthier in order to quickly get back to other activities. They are more likely to spend money that can be used on more important things on food from the vending machine at work and to upgrade to the large meal. Being healthy doesn’t have to be expensive if a person allows time to research where to get the best products for a reasonable price and does not just settle at one store on things they know they do not want in the first place as a substitute. The local farmers market always has the great fruit and vegetable options that can fit everyone’s budget and still make a delicious meal (“Obesity in America, By the Numbers: NPR”).
Case summary for 2-7 McDonald’s and Obesity Summary Obesity among children is increasing rapidly not only in the United States but throughout the nations around the globe. The problem of childhood obesity is imputed to the marketers. Majority of the affected parties believed that the fast-food chains were part of this health crisis and even thought that the advertisements made by these companies were also to be blamed. McDonalds struggle towards improving its image as it relates to obesity trends rising globally. The highest percent of obesity worldwide is amongst children.
Spurlock attacks McDonalds in this documentary about their food and how unhealthy it is but it is not only McDonalds that is a problem. All fast food restaurants are unhealthy and advertise the unhealthy and readily available cheeseburger and large fry. The point is that obesity is a very big problem in America and fast food restaurants are not going to change the way they make their food or advertise. Americans want to have to change for the problem of obesity to go away. Although this documentary is very blunt and sometimes sickening, it might help some Americans to see that fast food might lead them down a road of health problems and maybe
13 Jan. 2014. http://www.livestrong.com/article/259534-what-are-the-benefits-of-fast-foods/. | Fast food gets blamed for contributing to many of the United States' health problems including obesity. According to "Fast Food Nation," typical fast food fare is high in saturated fat, calories and cholesterol. While fast food often gets a bad rap in the media, it has some advantages. According to Bill Myers Online, Americans spend more money on fast food than on new cars, college education and software because fast food is so convenient.