After looking around, Father Mary found a 496 acre ranch that including some buildings that could be used for the buildings outlined above, but the $8.9 million dollar price tag was a financial obstacle. The Carmelites have a $250 thousand dollar donation that could be used toward the purchase of property. They have also been roasting coffee for the past year. Under the name of Mystic Monk Coffee the monastery has earned close to $75 thousand dollars. Currently the roasting business uses high quality, fair traded, organic Arabica beans.
The vision that Father Daniel Mary has is to have a New Mount Carmel by purchasing a large parcel of land. This will enable the monastery to be able to grow in number and add a covenant. The vision that Father Daniel Mary has for Mystic Monk Coffee is to purchase a larger coffee grinder so that they can increase their coffee sales and utilize the revenue to fund the purchase of the new farm. The mission of the Carmelite Monks of Wyoming is to live a life of prayer and worship unto God. This is done by living a sequestered lifestyle with much dedication to their religion.
One of these innovative new products is the Single Serve Coffee Pod (SSP), a machine that can brew one cup of coffee at a time. The pod was first conceived in 1978 in Italy, and was originally targeted at office users. Kraft redesigned the pod and retargeted it to home users in Switzerland in 1982. By 2003, the pod had been introduced to 10 European countries, and coffee pods were about 15% of all coffee makers sold. By 2008, European SSP sales were expected to exceed $150 million, and by 2010, they would draw for 10% of European home coffee maker market.
Case Analysis: Mystic Monk Coffee “Turning coffee into land” By: Nicole Peralta MAN4720 September 3, 2013 The Mystic Monk Coffee case discusses the daily operations of the Carmelite Monks of Wyoming. Father Daniel Mary is the founder and prior of the Carmelite Order of monks in Clark, Wyoming. Father Daniel Mary has a mission to transform his existing brotherhood of 13 monks by creating a 500 acre new Mount Carmel Monastery in the Rocky Mountains. His vision includes making accommodations for 30 monks, which will include various amenities for these monks to live a life of solitude, silence and full of prayer. Father Daniel has discovered a perfect location to convert his vision into a reality.
PROBLEM STATEMENT Main problem In the spring of 2003, Mark Taylor, recently promoted to operations manager at Thicketwood Ltd., a custom kitchen cabinet manufacturer in Kitchener, Ontario, had several ideas to improve the efficiency and cost-effectiveness of the company's production line. He wanted to make a good impression, and he wanted to implement some of his ideas immediately. Taylor's first plan was to purchase a computer numeric controlled(CNC) router, however, he was not sure whether to purchase a
The customers can be classified into two kinds: the long-standing customers like residents and faculties, and temporary customers like students and visitors. In September 2009, Tim Hortons will open up its first store in the West Mall Complex (WMX) of SFU, replacing Raven's Cafe and Chartwells. Tim Hortons is a fast-serve coffee franchise that serves coffee, espresso products, cold beverages, sweets such as donuts, and breakfast, lunch and dinner meals. The company’s quality products, combined with a strong reputation for service and reliability, allow them to attract and maintain a large and loyal customer base nationwide. Although Tim Hortons and Renaissance Coffee operate in different segments of the coffee market, and differ strongly from atmosphere and business structure, to product quality and product pricing, Renaissance's sales level may still be strongly affected by this opening.
Then examine the situation facing Mountain Man which has led Chris, the protagonist, to consider the launch of Mountain Man Light. You should develop an argument regarding whether or not Mountain Man Brewing Company should launch Mountain Man Light based on an assessment of the pros and cons associated with the launch. You will conduct a quantitative analysis in support of the decision making, as illustrated in Exhibit TN 1. By examining the fixed costs associated with launching the Mountain Man Light brand and the possibility for both cannibalization and alienation effects, you can determine the breakeven number of barrels required to make up for the lost sales of the lager brand and increased fixed costs associated with the launch and ongoing product support. You will also do a DCF analysis and evaluate the various NPV’s of both the no launch and launch
Lastly, Mr. Herzog must make these decisions within a 1 milliondollar budget and determine if he will be able to meet his market share objective of an initial 35% and stillbreakeven. As a company, Kraft enjoys a worldwide reputation of leading edge innovation and has astated company mission to achieve leadership in the markets it serves. Currently, Kraft holds aleadership position in market share for coffee sales worldwide as well as in Canada. Kraft sells its coffeein Canada under the brands, Maxwell House and Nabob which enjoy a combined market share inCanada of 32%. Maxwell House holds the largest market share in Canada, with top sales in both roastand ground coffee.
Under the new leadership and organizational move, the company will transition to a new three-region organizational structure that is hopeful to produce optimization and speed going forward. In each region, a president is appointed and they all will report to Howard Schultz, chairman, president and chief executive officer of Starbucks Coffee Company ("Starbucks announces new," July). Although this expansion is sure to help add on to the building momentum of the company, I think the organizational structure is typical of many successful companies. I wanted to examine a company that has garnered success with more of an unorthodox structure and Whole Foods is
The affiliation that the coffee has with the Catholic Church could be a draw for the millions of Catholics around the world. It would be an option to substitute their regular coffee for the Mystic Monk coffee and support their religion at the same time. For the average person, purchasing coffee made by monks could ultimately satisfy ones curiosity and make a nice conversation item. * Is Mystic Monk Coffee’s strategy a money-maker? The Mystic Monk strategy has a lot of potential, but it needs a lot of work.