Mngt 379 Essay

252 Words2 Pages
1. A schedule showing the recommended number of television, radio and newspaper advertisements and the budget allocation for each medium. Show the total exposure and indicate the total number of potential new customers reached Advertising Potential Exposure $allocated TV 15 47,500 1,175 150,000 Radio 33 51,600 750 99,000 Newspaper 30 29,200 250 30,000 Total 128,300 2,175 279.000 2. How would the total exposure change if an additional $10,000 were added to the advertising budget? The exposure rating would rise to 2230 3. A discussion of ranges for the objective function coefficients. What do the ranges indicate about how sensitive the recommended solution is to HJ’s exposure rating coefficients? The exposure coefficients are sensitive to the solution 4. After reviewing HJ’s recommendation, the Flamingo’s management team asked how the recommendation would change if the objective of the advertising campaign was to maximize the number of potential new customers reached. Develop the media schedule under this objective. Advertising Potential Exposure $allocated TV 14 46,000 1,120 140,000 Radio 28 45,600 650 84,000 Newspaper 55 49,200 375 55,000 Total 140,800 2,145 279,000 5. Compare the recommendations from parts 1 and 4, What is your recommendation for the Flamingo Grill’s advertising campaign? The potential customers reached rises by 12,500 and the exposure rating drops by 30 units. I would recommend solution two since 12,500 additional customers are being reached. It is worth

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