Mktg 340 Final Project Business Plan

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Project 1: Marketing Plan for a Service-Based Company Sean Van Poppel MKTG 340 July 16, 2014 1.0 Introduction 1.1 Service Industry Fitness has risen and grown much popularity within the past couple of years. With its growth throughout the country, there is an industry that is taking off. This industry is Personal Training. Personal trainers are people who guide you both in work out programs and dietary programs. These programs are fit to one person specifically allowing it to better fit a person’s wants and/or needs and receive faster and better results. Trainers can help in a multitude of ways; losing weight, getting into shape, training for a sport or specific event such as a marathon, Mixed Martial Arts fight,…show more content…
First of all service marketing plans offer something that is intangible, or something that the consumer can't put its hands on. It can be hard to sell something that you can't see or touch. Another major difference is that for service marketing building a relationship is a big deal compared to product marketing, where there may only be a little relationship built, such as branding and name recognition. When that service finally builds a strong relationship it will allow them to continue earning money for many, many years. Another difference in service marketing is marketing the quality of your service. When it comes to product marketing for quality, the quality is shown within the product itself. Where as service marketing quality can't really be shown. That's why building a relationship is key for service…show more content…
• Upper Middle Class to Upper Class is the general income target market. For these are the people who have the extra money to spend on personal fitness and personal trainers. 2.2 Strategies Our marketing strategies include the following: • Constant internet support and blogging • Email advertising to current members and potential leads • Free park exercises to grow community awareness and new customers • Sponsorship of local athletes and students in sporting events • Joining the Chamber of Commerce, Rotary Club and other local groups • Participation in fitness and charity events 2.3 Pricing Our prices will be similar to that of local gyms, however because our company will offer and provide one-on-one personal training our rate will be higher. Although the prices may be higher, our ability to give the customer a customizable workout plans greatly benefits and outweighs the slightly higher prices. Our prices will be as followed: • A low $25 initiation

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