Micron Technologies Environment

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Micron Technologies Environment Assignment 2: External and Internal Environments Tammy Thompson Professor William Blix Business Administrative (Capstone) BUS-499 November 3, 2013 Micron Technologies Environment Choose the two (2) segments of the general environment that would rank highest in their influence on Micron Technology. Assess how these segments affected on Micron. Micron Technology (MU) began trading publicly in June of 1984 but was founded in Boise, Idaho in 1978 (Scrudato, R.). Micron Technology has manufacturing facilities in the United States, Singapore, Israel, Puerto Rico, Malaysia, and China. Micron Technology is a global marketer and manufacturer who make (DRAM) Dynamic Random Access Memory, NOR Flash Memory, and NAND Flash Memory (http://www.forbes.com/companies/mircon-technology/). Computing, consumer, automotive, industrial, networking, mobile and embedded products are what the semiconductor systems that Micron also manufactures and markets. Micron Technology has been affected by the technological segment by having to produce new products, come up with new processes, and develop new materials. The technological segment is important to Micron Technology because in this industry higher returns and market shares are normally obtained by those companies that are first to adopt new technology (Hitt, M., Ireland, D., Hoskisson, R.). Companies, such as Micron Technology and Samsung, together control about half of the memory market for NAND, DRAM, and NOR which gives them the opportunity to price these technologies in a way that they make a profit. On November 28 of 2005, it was reported that Intel and Micron were teaming up to produce the NAND flash memory which was used in Apple Computer Inc.’s iPod’s (Burt, J.). Apple bought a significant share of the flash memory manufactured by IM Flash Technologies LLC and

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