That is why today, that they still serve the best quality foods around that is made to order. They only serve fresh-made hamburgers using select premium ingredients instead of frozen beef and mass-producing food. Burger King is a fast food restaurant that is known for serving tasty and affordable food. Burger King is the second largest fast food hamburger chain in the world. They were founded in 1954 by James McLamore and David Edgerton.
When President Obama moved to the White House, a Five Guys staffer suggested sending him a T-shirt. “That’s cheap!” Murrell shot back. Playing coy worked, and soon Obama, trailed by TV cameras, stopped by a store. He ordered a cheeseburger with lettuce, tomato, fresh jalapeños, and mustard — a classic example of Five Guys’ formula that sells 2 million burgers a week and was named Zagat’s “best fast food burger” for 2010. For this reporter, evaluating the burger first-hand was problematic: I’ve been a vegetarian for more than a dozen years.
The three main points I will compare the restaurants’ by is the fan base, the choices, the taste, and the prices. First off, McDonalds has more history and a much longer track-record than Chick-Fil-A does. McDonalds was founded in 1948, while Chick-Fil-A was founded in the early 1960’s. After being founded McDonalds quickly became famous for their 15 cent hamburgers. In seventeen years, McDonalds had 700 stores nationwide.
The burger is affordable, portable, and customizable; they can be served gourmet-style or as a rustic yet classic to-go food. When it comes to a good hamburger, Americans definitely are not careless eaters. A report indicated that 75% of burger-lovers rank the quality of the meat as the first or second most important attribute to their burger. Second in line were toppings, ranked either first or second place by 42% of consumers. Even
Chick-fil-a's history extends back to 1946, when Truett Cathy opened his first restaurant, which was called the Dwarf Grill in Atlanta Georgia. It was not until 1963 that Truett invented the first original chicken sandwich. Four years later, in 1967, the first Chick-fil-a Dwarf House was opened in the Greenbriar mall in Atlanta. After that it wasn't until 1986 that the first "free standing" Chick-fil-a was opened in Atlanta. As of 2012 Chick-fil-a has a total of 1,600 restaurant locations, making them the second largest fast food restaurant chain in the U.S. (Chick-fil-a, 2012).
Unlike Burger King and McDonald's, the company does not have a signature sandwich, such as the Whopper or the Big Mac. Instead, it has the Dave's Hot 'N Juicy quarter pound single introduced in 2011 as a reworking of the longstanding Wendy's Single, a square-pattied burger made with fresh ground beef
Burger King over the course of years has evolved from its 1954 InstaBurger King privately owned origins to the publically traded company you see today. The core competency of this company is its flame broiled burgers that it offers to consumers on a daily basis from their nearly 12,000 restaurants all over the world and the innovative way the company advertises it. Two major ways in which Burger King differentiates itself from competitors are the way it cooks hamburgers-by its flame-broiled method as opposed to grills that fry-and the options it offers customers as to how they want their burgers (Daniels, Radebaugh, & Sullivan, 2011). The Burger King Flame broiled burger is difficult to duplicate. There is no other competitor in the fast food industry that flame broils their burgers.
It is served in a toasted sesame bun with crispy lettuce, sliced tomato, crispy fried onions and homemade Smokey McDonalds BBQ sauce. This burger is aimed at teens and up to 40 year olds. This product would be branded as a sub-brand because McDonalds have other types of chicken burgers. I did some research in the market and I found out there are not a lot of competitors when it comes to BBQ chicken burgers apart from Tinseltown. They take up a big chuck in the market but with McDonalds being such a big well-known brand this will not affect us that much.
Is Junk Food Really Cheaper? I have experienced all of the fast food restaurants there are and I have noticed that throughout the past few years, there has been one thing that has changed drastically. Often sports teams may stop at MacDonald’s or Burger King on the way home from a sporting event, which is quite ironic, but it’s quick and easy and cheap—or so people may think. In, “Is Junk Food Really Cheaper?” Mark Bittman, claims that healthy food is actually cheaper than fast food. To help support his claim, Bittman uses many different rhetorical devices in his article.
2.Exploratory research of the attribute selection The company’ view information was searched from DATAMONITOR 360 website and annual report of McDonald’s 2010. And a brief analysis about market strategies for fast food restaurant was also for the reference of attributes selection. With the attributes from several market strategies reports in McDonald’s as well as Fast Food Restaurant Industry and the SWOT analysis from the DATAMONITOR, eventually 7 attributes were selected, namely, expensive, various menu, high service speed, high calorie content, nutritional, convenient, and novelties for children. As the top competitors in Fast Food Restaurant industry, Burger King, Pizza Hut, Wendy’s and KFC were also selected into the BrandMap for competitive analysis.