Marketing Strategy Of Sukhoi Aviation Corporation

4410 Words18 Pages
Marketing Plan Of Sukhoi Aviation Corporation By Jovičić Nenad Group 3 Introduction Sukhoi is one of the biggest aircraft manufacturers in Russian Federation. It comprises the Joint Stock Company Sukhoi Design Bureau located in Moscow, the Novosibirsk Aviation Production Association (NAPO), the Komsomolsk-on-Amur Aircraft Production Association (KnAAPO) and Irkutsk Aviation. Out of the total number airplanes the Russian Military has, 60% are Sukhoi aircrafts. They are considered to be one of the most advanced aircraft manufacturers of the world. Currently the Su-24, Su-25, Su-27, Su-30, ship borne Su-33, and Su-34 aircraft are the in service of the Russian Air Force and Navy. Being one of the biggest military aircraft exporters, Sukhoi has been supplying countries all around the world with their fighter planes of the day. They have major plans to increase their market share especially in the world market, by exporting more fighter planes to other countries. Sukhoi has also introduced a new non-military product which is Sukhoi Superjet 100. Only 4 commercial airplanes have been produced until now, all of them are ready to be distributed to Aeroflot (Russian Commercial Airlines). There have been 189 orders for the moment for the upcoming 4 years. In order for Sukhoi to successfully dominate on the world market they need to perform a thorough market analysis. 1. Situation Analysis a) Industry and Sales Analysis. In order to describe the industry in general, we should split it into three markets in which Sukhoi competes. In the first market, which is the Russian market of military airplanes, Sukhoi is competing against Russian Aircraft producers such as Tupolev, MiG, Ilyushin and Yak. From the total number of factories dedicated to aircraft manufacturers which is 106, Sukhoi has 4. For a percentage of 3.8% of total factories Sukhoi is managing their

More about Marketing Strategy Of Sukhoi Aviation Corporation

Open Document