• Explain the importance of marketing in organizational success. • Describe the elements of the marketing mix. • Explain the importance of the marketing mix in the development of marketing strategy and tactics. • Create a marketing plan. • Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness.
Explain key concepts such as segmentation, target marketing and product positioning. 2. Explain the four elements of the marketing mix: product strategies, pricing strategies, promotion strategies and distribution strategies. 3. Classify factors in the external marketing environment as either opportunities or threats as well as interpret internal company factors to create a SWOT analysis.
Read the YOU DECIDE scenario and using the simulation information, prepare a report. Please ensure use of APA format (see Doc Sharing ). Discuss the development of an integrated and cost effective marketing communications campaign. In your paper, which is double-spaced, be sure to answer and/or do the following: 1. Given what you read, what questions and concerns do you have for the Marketing Director of Consumer Products?
How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their target market? MKT 421 Marketing Week 3 DQ
You are required to: (1) analyze the general business situation in detail, including organizational strengths and weaknesses, environmental opportunities and threats, industry trends, and direct and indirect competition. Based upon your situation analysis, you will (2) develop an organizational mission and forecast performance goals. Based upon your objectives, you will (3) create a marketing strategy. Based upon your strategy, you will (a) segment and target potential customers. Based upon your customer targets, you will (b) choose an appropriate and integrated marketing mix, including: products and services, pricing, promotion and advertising, distribution and location, and other elements of the marketing program – the summary and specific recommendations for the execution of the
Introduction – Elaine In this paper we will be discussing our marketing plan for Kohl’s Family Café. We will show the organizational overview, new product description, SWOTT analysis, marketing research, segmentation, differentiation and positioning, stage of the product life cycle, marketing mix, promotion, budget, and control/monitor. Also the appropriate place and the promotional marketing strategy will be explained in the development of the strategic marketing mix. A sales promotion schedule as well as a marketing plan will be incorporated. The public relation opportunities for the service will be shown.
Marketing Plan: Phase III Allen Echols, Charnita Linston, Jason Stovall, Evan Coleman, Jamal Leblanc MKT/421 July 9th, 2012 Edward Foxworth III, Instructor In our next phase Team B will be describing the attributes of the product in detail. Then Team B will describe the pace at which the product will move through the product life cycle and the factors that will affect its movement. Plus how will the product life cycle affects the marketing of the product. Furthermore, Team B will identify the positioning and differentiation strategies for the product. Finally, Team B will identify the appropriate price strategy that should be used for the product.
After evaluating the different modes of feedback, the responsibility of marketing managers is to make the appropriate decision to best position the organization to meet the constantly changing needs and wants of consumers. Marketing managers use different tools like sales, costs and performance analyses to make the appropriate decisions and changes to everything from the Marketing Mix to compensation of sales reps to the organizations marketing budget to best meet the needs and wants of its target market. Additionally, control consists of adapting prior plans and decisions to meet the goals and objectives of the organization for the future. This is even implied to anticipate the future goals of the organization and the products and/or services it will offer in the future to maintain or improve its competitive advantage over the competition. 7.
Interdependence of models and data. Competent marketing researchers recognize that the facts derive their meaning from models of the problem. These models guide the type of information sought and therefore should be made as explicit as possible. 5. Value and cost of information.
Grant proposals are part of the program planning. To have success in anything there has to be a plan. The program planning is the idea and how the program will be implemented and, “the grant proposal is then the agency’s plan of intervention that follows the argument,” (Yuen, 2003, pg.14). Program planning makes the program belief into a working hypothesis. Grant proposals put the needs and services that the program addresses.