In terms of fast food restaurant life span, even twenty-five years in business can seem like an eternity. In an article published in the New York Times, it was reported that instead of advertising heavily, franchising or redesigning stores, White Castle relied on a simple menu of a square little hamburger that die-hard fans would buy by the bagful and devour in one sitting (Siler, 1988). Although the article was published in 1988, much of White Castle’s promotion has remained the same. This paper discusses a number of strategies that have contributed to the sustainability of the White Castle’s hamburger; identifies the intangible aspects such as crave times and company culture which has contributed to the company’s growth; and discusses the marketing strategies that have contributed to the product’s lengthy life cycle in the fast food business. In an article in Investor’s Business Daily, it was revealed that one of the keys to White Castle’s success has been the company’s ability to keep family in management positions.
When President Obama moved to the White House, a Five Guys staffer suggested sending him a T-shirt. “That’s cheap!” Murrell shot back. Playing coy worked, and soon Obama, trailed by TV cameras, stopped by a store. He ordered a cheeseburger with lettuce, tomato, fresh jalapeños, and mustard — a classic example of Five Guys’ formula that sells 2 million burgers a week and was named Zagat’s “best fast food burger” for 2010. For this reporter, evaluating the burger first-hand was problematic: I’ve been a vegetarian for more than a dozen years.
This restaurant was only three hundred and eighty four square feet of space; however by having such a limited amount of space Cathy was able to keep cost down. Cathy opened this restaurant for seventeen thousand dollars an amount that was far less than he anticipated. Opening restaurants in malls Cathy concluded was a way to get more selling capacity per dollar (Fame, 2005). The menu for the restaurant was simple, it consisted of five items; boneless chicken breast sandwich, potato fries, coleslaw, lemon pie, and lemonade. Over the course of years new items would be added to the menu; however the original Chick-fil-A sandwich would always be the leading sandwich.
Not only have their menu remained the same but so have their suppliers. They have been getting their beef from the same supplier for more years than Murrel can actually remember, and use Idaho potatoes instead of faster-growing cheaper potatoes from Florida and California (Melnick, 2011). Socially they set out to continually provide customers with their fresh made to order burgers and fries along with fresh add-on items like jalapenos and onions to name a few. Five Guys focuses on using their money to produce high quality food and still till this day do not advertise. Instead the company uses the money that would go to advertising to encourage employees to be courteous, clean, and proficient and food preparation.
Quiz 1 1. If Sarah had 53 apples and sold 31 of them to her brother then bought back 15 then sold another 20 how many is she left with? 2. 99 + 78 +20 – 18 + 1 = ____________ 3. How many f’s are I the following statement “Fred was walking down the street wondering if he should find a new favourite restaurant to eat dinner at or if he should just go to his families house for dinner” 4.
Unlike Mcdonalds, Chick-fil-a serves the crowd a free dinner,10 coupons for free meals. This shows a lot of genorousity and a great appeal to fast food fans. For the past two years , the Atlanta-based chain was named “best drive-through in America” by the quick-service resturaurant trade. (QSR MAG) The employees at Chick-fil-a strive to complete orders within 90 seconds in the drive through window and 60 seconds at the counter. Some might find it appealing how Chick-fil-a shares corporate values such as all locations being closed on Sunday,as a day of rest and worship.
Film Summary Before examining the aesthetics of the film it is important to give a brief summary. In his award winning film Super Size Me, director Morgan Spurlock turns his body into a fast-food waste land to illustrate the consequences of eating fast food. In the opening scenes of his film, Spurlock says that obesity has become second only to smoking as a preventable cause of death in the United States. “What’s more, the national weight gain over the past half-century coincides with the rise of major fast-food outlets” (Chattaway 1). In trying to find any connection between these two, he eats nothing but McDonalds three times a day for thirty days.
Because of customer demand the chain began to open stand alone restaurants in 1986, it now has 938 stand alone restaurants around the country. To be true to their mission “Be America's Best Quick-Service Restaurant” the company has drive through only restaurants for fast service and added convenience to their customer. Chick-Fil-A has also licensed, non-traditional outlets; this program allows licensees to serve delicious Chick-Fil-A food in settings such as college campuses, hospitals, airports, and business and industry locations. One creative approach that the company used was their advertising; this approach set them apart from other restaurants. The use of cows to put their restaurant out on the market was a success.
Brands, Inc. and America’s leading Mexican inspired quick service restaurant chain. Taco Bell® serves more than 2 billion consumers each year in more than 5,800 restaurants in the U.S. Originated by Glen Bell, Taco Bell® became a reality on March 21, 1962. The first Taco Bell® restaurant was built in Downey, California. Taco Bell® was acquired by PepsiCo in 1978.
Burger King and Taco Bell started in the 1950s, and Wendy's opened in 1969. Some chains, like Carl's Jr., KFC and Jack in the Box, existed before the Speedee Service System, but modified their cooking techniques after. McDonald's, which started it all, is now the world's largest fast-food chain. According to the National Restaurant Association, in 2005, sales of