Marketing Customer Loyalty

555 Words3 Pages
What does customer loyalty mean to you? In my opinion customer loyalty is an ongoing and regular patronage of a business regardless of economic hardship, alternatives and competitive attempts that can sway ones opinion to opt for substitutes. In the end, customer loyalty usually results in favorable word of mouth publicity regarding a product, telling friends and family, thus adding them to the number of loyal customers. Compare and contrast customer loyalty and customer satisfaction. Customer loyalty – one can negotiate costs with loyal customers, they pay on time, they are willing to provide referral for the business, lower turner over and usually leave for reasons out of the business’ control, loyal customers are sharing competitive data, they perceive the business as a partner, they have a virtual lifetime contract with the business and they will stand by the business (owner/brand) side (Christensen, V. 2006, April 10). While Customer Satisfaction – one negotiate prices with satisfied customers, they pay at their discretion, they become referrals of one’s competitors, higher turner over rate, they will seek competitive data, they perceive the business as a commodity provider, they will need a contract to keep them in place, and they will leave rather than staying by one’s side (Christensen, V. 2006, April 10). Think back to your own personal experiences with customer loyalty. Explain one situation that really stands out. What makes you loyal to that company, product, service, etc.? There is this Jamaican Restaurant called Hillary’s. In my opinion, as well as many of the community, they make the best jerk chicken ever. Prior to them being established, I was driving by and noticed that they had a grand opening. I stopped by and had a plate. The owner’s mother was a kind old lady and we had a “chat-up”. She was so warm and friendly and it seems that

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