Marketing Assignment: Bauer Skates

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| Hockey Skates:Bauer | Marketing Research | | | | Step 1: Confirm Research Objectives 1. To collect data on the three different types on Bauer skates. This information will be given out to current user and potential users of Bauer skates. 2. To collect data to better understand the player’s and parent’s thought process when buying new skates. 3. To collect data to understand how much a parent is willing to pay for new skates. 4. To identify how the player and parent think of Bauer skates compare to their competitors. Step 2: Select Appropriate Data Collection Method * Learn the three different types of Bauer skates. Be able to explain the features of each of these skates. This information needs to be explained to each player and their parents. * Learn what the parents and players are looking for when buying skates, what is the most important feature the parents look for, what is the most important feature the players look for * Understand what a parent is willing to pay for a pair of skates. Find out how much the parent has paid in the past year on skates as well * Watch and recorded which skates each player is wearing. This will help Bauer understand which competitor skates the other players are wearing * The questionnaire will be given out during the focus group to fill out at that time. Step 3: Developing Questions and Scaling The vast majority of my questions are going to be unstructured question. This will allow the individual to answer the questions in his/hers own words. Since I am interviewing hockey players and their parents they will have an interest in these products and will answer the questions correctly. I am also going to use some structure questions. This will allow the players and parents to easily answer additional questions. Questionnaire: Bauer Hockey Skates Unstructured

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