Despite these developments, Hotel Chocolat is not interested in offering department store concessions or own-label goods and wants to keep the number of its high street shops to the minimum in order to retain its premium brand image and uniqueness as well as keeping full control over staff training and storing conditions of its products. Its emphasis continues to be on high-quality ingredients, exquisite chocolate and meaningful engagement with customers. Although concerned about plagiarism, the company’s founder, Mr Angus Thirlwell, does not see the major chocolate brands as competitors; it is the high end sellers who offer packaged confectionary gifts that are a real threat. Yet, the Hotel Chocolat’s strength is its innovative approach and the company’s founder believes that it will keep them one step ahead of the
Running head: PROBLEM SOLUTION: KUDLER FINE FOODS Problem Solution: Kudler Fine Foods University of Phoenix MGT/521 Management Problem Solution: Kudler Fine Foods Kudler Fine Foods is a premier gourmet grocery store for shoppers searching to buy the finest meats, produce, cheeses and wine. Kathy and the company’s management need to take a step back to analyze the stores’ strengths and weaknesses to ensure success in any future expansion plans. Situation Analysis Issue and Opportunity Identification Kudler Fine Foods has several issues they should address in their stores before implementing any expansion plans as outlined in Table 1. One issue is 12% of perishable goods being thrown away or donated to charity
Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
Problem Statement Kudler fine Foods U. of Phoenix MGT/521 Problem Statement Kudler Fine Foods is a premier gourmet grocery store, with three stores in California, serving discriminating customers in search of the finest produce, meats, cheeses, and wine. After opening her first store in La Jolla, in 1998, Kathy Kudler expanded the business to the locations of Del Mar and Encinitas. The expansion of the company has shown a need for new approaches by management, in order to insure the future growth and profitability of Kudler fine foods. The growth of Kudler Fine Foods is due to the values of the organization, which is a very customer orientated business, focusing on the current customer’s needs, and desires, with anticipation
One of the marketing strategies that ensure the company of long-term profitability is the personal relationship built with the customer base. Customers will not have the same shopping experience with large grocery stores. If there are items that customers would like to have available in Kudler stores they are able to communicate that to management. Management can then relay the data to Kathy Kudler who will search the world for the best available items to satisfy the customer. People will not have the loyalty they get from Kudler at other grocery marts.
The intended goal is to find out ["find out" is a "phrasal verb," two words that together mean something different from their individual meanings--looking up each word in the dictionary would not produce the meaning, which could cause misinterpretation in an international business communication. Use other words, like "discover" or simply "found"] how changes in each category of the marketing mix affect sales. Kudler Fine Foods is consistently shopping the world for new fine food products to put on its shelves. For Kudler it is important to know which products will sell and which products aren’t [Contractions are inappropriate in academic writing--write it out] worth investing in. Marketing research will uncover for Kudler not only the products desired but [For parallel construction, "not only" must be followed by "but also" later in the sentence] the price consumers are willing to pay for each item.
* Meets the desire of Paul Livoria * Additional revenue source ( appendix 4) * Increasing franchising trend, 70% of restaurants in Dawkins are franchises * Takes advantage of population growth and high family disposal income in Dawkins * A strong motive for franchise managers to make their restaurants as profitable as possible * An opportunity to improve menu base on local demand, shared innovative ideas and success stories among franchisees that can help strengthened growth Cons * Risk of losing sandwich quality as managers might not comply to standard procedures or invest in people or maintenance * Additional cost of finding and monitoring company managers * In case of failure to comply to franchise agreement, terminating the contract can be costly and difficult * Increasing strict quality heath control in Dawkins and risk of losing franchises that do not adhere to these quality
Arome Bakery was a successful bakery which was founded in 1996. Although it was completely acquired by the Maxim’s Group, it was still managed independently except some aspects such as procurement and promotion were integrated into the Maxim’s system. In general, Arome Bakery operated 55 stores in Hong Kong which was one of the local bakery market dominator. Arome Bakery’s success was not only depends on the delicious buns that they made, also depend on how the inventory level was managed. In order to maintain a sound and balanced inventory level, store managers need to overcome the dilemma of the store managers when placing replenishment orders.
A.S.A.P food is food that is processed as soon as possible and distributed as soon as possible. These companies compete for costumers daily in many different manners. So the question is why are people lead to the consumption of fast food in the first place? Some typical causes of fast food are the additive taste of the food, the advertising of food, the expense of the food, both parents are working, and longer hours at work. Everyday companies are trying to find new ways to keep customers at their restaurants.
Q: What are the advantages and disadvantages of growth strategies pursued by Royal Ahold, Carrefour, and Wal-Mart? A: Ahold’s main strategy as said in case 9 as, “multilocal, multiformat, and multiformat,” employing new products, services, and store formats to make shopping for healthy and comparably priced food more convenient. They want to be perceived as a local company in all different cultures and demographics. They do not want to be seen as retail monster like Wal-Mart, as you can tell by the title of this case, “Royal Ahold: The biggest supermarket retailer you have never heard of.” Ahold advantages: * Keeping local names, helps prevent cultural shock. When acting in a global manor you reach over many different cultures.