Luxury Brand Essay

1788 Words8 Pages
Luxury goods industry is very profitable market. The luxury brand market had gradual growth for the past twenty years. There are many reasons why this growth in luxury product continues Han, Y., Nunes, J., & Drèze, X. (2010), such as rising aspirational affluence, and the growing population of young consumers. Luxury brand or product brings the consumer their needs and satisfaction. From an industry perspective, we tend to see luxury brands as carrying an expectation of higher quality, finer materials and design, greater exclusivity, and very expensive. On the following composition, it will describe the different macro environment forces facing the luxury brand and the factors influencing more and more youngsters on this luxury brand industry and finally it will talk about the counterfeit of luxury brands in the market and the ironic purchase of youngster’s on this fake luxury brands. Luxury brands of the world aims to effectively communicate the unique essence that is expressed in every brand to those in the luxury brands that targets the audience, Atwal, G., & Williams, A. (2009). Luxury brand industry focus on some of the major aspects of macro environment factors that helps the industry to compete with other luxury industry in the markets. These factors are generally considered to be beyond the direct influence of an individual company Phau, I., Teah, M., & Lee, A. (2009). To mention a few factors that affects the luxury brand industry are as follows demographic, political, social, economical and technological forces. And all these factors improve the business of luxury brand industry in one or the other way Wiedmann, K., Hennigs, N., & Siebels, A. (2007). Luxury brand industry establishes its business in the market, considering the demographical forces. Demographic environment simplifies the study of human population in terms of size,
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