SWOT Analysis Strengths The internal assessment of an organization begins by identifying the company’s strengths. A company has a competitive advantage over rivals when it is able to implement value-creating strategies using its own resources, capabilities, and core competencies. Ralph Lauren has successfully aligned their core competencies in order to meet demands from their customers and maintain a sustainable competitive advantage over competitors. Distinct Image and High Brand Recognition: Ralph Lauren is one of the most recognized brands in the world due to its premium product lines. With such recognition, Ralph Lauren has been able to expand its product offerings from not only men and women’s apparel, but also into jewelry, fragrances, and home furnishings.
The company is “slashing prices up to 40% with to keep them that way year round” (Heller). With the decreasing price, J.C Penney could reach its customers’ expectation and is hopeful to invent its new brands to its market. Meanwhile, the company set the “best price” every month to offer customers more predictable pricing. According to Johnson, “customers will love shopping when it is convenient for them, rather than when it is expedient for us” (Johnson). Johnson, who ever built the world’s most powerful brands – Apple, considered from the angle of its customers to build up a
They carry approximately 32 million passengers a year. They have to focus on a variety of goals and objectives for both short and long term survival in the competitive global market. Their aims, objectives and goals are to maximise profit in the long-term by focusing on improving and maintaining outstanding customer service, becoming the world’s leading premium airline and gaining competitive advantage. They have a goal of transforming British Airways into the world's leading global premium airline which requires meeting the rising expectations of their customers. Their investment in their staff, fleet and facilities ensures they provide the very best in customer service.
Segmenting the market can also help with meeting customer needs better, retaining customers as well as identifying growth opportunities. Research conducted suggests that men’s skincare is the fasted growing category within the beauty industry worldwide and the men’s skincare market has grown 18% since 2006 and will expand by another 23% by 2015. Spa Finder trends(2013) In addition to this, Marketing week(2013) states male consumers account for 25% of Kiehls sales, with continuous growth of 34% year on year. For these reasons in order to gain understanding of the UK male market in relation to skin care, a segmentation table has been created which illustrates a breakdown of the target market in regards to profile, trends and behaviour. ( Appendix 1) The market segmentation table
Defining the Issues: Ruth Chris was offered as a newly public organization (IPO) back in 2006 and needed to develop a new business strategy focused on continued growth local and or international. Current stores were seeing consistent revenue growth but the stakeholders needed to see business exposure on the international level for increased revenue. Ruth Chris was challenged with Wall Street expectations for revenue growth and the direction of which it will take next. Foreign expansion plans were identified in Ruth’s Chris senior management team which created interest in international opportunities. Ruth Chris had the following issues on hand; First, Dan Hannah had to decide which countries offer the greatest growth potential with the least risk.
Situation analysis: a. Company objectives, background and forecast: Company objectives: Unilever main objectives are to evolve Dove product into a modern and desirable brand, while at the same time standing out against the myriad other products offered by competitors. Unilever primary objective is to increase the market share for its Dove brand. Company Background: Unilever was one of the largest consumer products companies in the world. Product line was available in 40 countries.
Describe the pricing strategy you used during Scenario C of the Simulation Exercise. During scenario C, my strategy was focused on two main goals: 1. Increasing net profits and 2. Maximize capacity utilization consistently to 100% every month. Increase monthly net profits goal was achieve by strategically increase the rental price in cities with high demand and growing market share.
Product development cycle in fashion supply chain management and the potential benefit and issue relating to the use of product lifecycle management (PLM) systems Introduction Fashion is one of the biggest industries in the world. Having 4 basic season a year and more different season according to the retailer, customers expectation on the product changing frequently, it was easy to have more that hundreds of style of product per year for a well-known brand in US. In order to provide all the style fitting their target customer's need, a cycle of product development will hold to design product customer may want in the future and develop it to merchandise. In order to satisfy the market needs and keep the brand competitive in the market, designers need to do different type of research and analysis to get the idea of what the market want. But after knowing the demand, several of products will be designed base on the concept and developed so finally can come up with a product that can fit and sell to the target customers.
The luxury auto industry’s health varies depending on factors including: a country’s economic stability, the percentage of high-income citizens of a country, and the specific company being examined. Honing in on one company’s success in one country will provide a basic understanding of the workings of a successful multi-billion dollar corporation. For the purposes of this paper, the BMW Group is researched relative to the company’s success in the United States. There are many reasons why it has maintained its successfulness throughout the years, and has become the leader in United States luxury cars. The superb management of the corporation, as well as the customer loyalty the BMW Group possesses is due to the competitive advantages the large company exercises.
Guanxi in Jeopardy MAN 4600 International Management October 9, 2013 Margeaux Dunlap Case Summary Electrowide is a United States based company that is responsible for developing new and advance electronic equipment that is put in cars. They are recently going through an entire company change up where they have chosen to practice more lean production methods and improve the way they do business all around. Along with this they have decided that it would be beneficial to expand overseas. They have chosen the Beijing based company of Motoshuzhou to expand to. Electrowide wishes to sell their equipment to Motosuzhou hoping that it will be able to be more successfully distributed throughout the world and across automotive industries, especially to those in China.