Logitech Marketing Mix

436 Words2 Pages
The Marketing Mix Marketing mix refers to a blend of product, place, promotion and pricing strategies, known as the four P’s and it Involves the productivity of satisfying exchanges with a target market. The product that is the Logitech Harmony 1100 advanced universal remote. The product has to deal with packaging, warranty, after-sale service, brand name, company image value and many other factors. According to the warranty it has 1-year limited hardware warranty. If an individual doesn’t want the product anymore in the future, the company will give you a chance to upgrade with a trade in program. The only necessary step needed is to trade in your old Logitech product for a discount towards the new one. Regarding the packaging, it brings a charging station, USB cable, AC adapter, lithium ion battery, installation cd, quick start guide, feature guide. Product availability can be located in many places. They have sales offices in major cities in North America, Europe and Asia Pacific. Logitech products are distributed in more than 100 countries worldwide through retail channel or via their strategic partnership with pc manufactures called top-tier. Product distribution this good definitely should come with good outcome. The raw material used in this product is positively similar to the battery in 1991 where the Sony Corporation commercialized the first lithium-ion battery. Today the lithium-ion is the fastest growing and most promising battery chemistry. This product was well promoted. Their marketing concept is of a commercial with a robot having a bad day and when he got home to watch TV he grabbed the remote. Suddenly, the robot felt considerably well. The product also obtained a successful rating overall. They achieved social and environmental responsibility by recognizing the importance of conserving the earth’s precious natural resources to

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