Limitations of Pestle and Swot

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Explain the limitations of PESTLE and SWOT PESTLE is a form of management method that examines the effect that events or influences from outside the business may have on their performance; political, economic, social, technological, legal and environmental. One disadvantage to using this method is that people using this method tend to oversimplify the information that they use in order to make decisions. This may lead to an incorrect decision being made as the information has not been fully digested or analysed, unless this information have been brutally examined in find their impact then the findings may become almost useless. Another limitation is that the external factors considered during a PESTLE analysis are dynamic and can change at a fast pace, these changes can occur in less than 24 hours, therefore this makes it difficult to predict how these factors why affect the business. Also, environmental impacts that may have a negative impact on the business may not be noticeable until the later stages. This makes it hard for the business to account for these as they may not be noticed until it is too late. This almost defeats the purpose of the analysis as it is supposed to eliminate uncertainty however a certain amount will remain even after carrying out the analysis due to the fast changing circumstances. In addition to this, the process of carrying out a PESTLE analysis may be costly as most of the information may come from external sources and therefore it can take a while to collect all the relevant data. This adds to the problem of it being ‘outdated’ by the time it is analysed as by the time the information has been analysed it may have changed. SWOT is a tool that identifies potential strengths, weaknesses, opportunities and threats for a business. This analysis determines what may assist the firm in accomplishing its objectives, and what

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