Lask Case Analysis Paper

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Primary target market for LASIK refractive surgery and traditional refractive LASIK surgery is the following group of clients. Are clients 18 to 40 years of age? Living in the state of Utah. Annual income of $35,000 (+) per year. Clients with some college to educated professionals. Physically active individuals. Clients with the visual impairment of Myopia or nearsightedness. These patients have the ability to see well close-up without glasses, but quite poorly in the distance. Clients with the visual impairment of Hyperopic or farsightedness. These patients usually have difficulty seeing well at both near and in the distance. Clients with the visual impairment of Astigmatism misshaped cornea surface. Clients that have Higher-order aberrations. These lack crispness to…show more content…
TLC Vision LASIK refractive surgical centers procedure volume, down 28 percent. New technologies, services, ideas? TLC Vision has the latest laser technology. Loss of key staff? TLC Vision has a high turnover of office staff. Economy? There is 28 percent decline of LASIK surgeries with the present recession. Sustainable financial backing? TLC Vision is a 300 million dollar vision service. SWOT Analysis Davis Vision Center Strengths Technology capabilities? Davis Vision Center is the only LASIK center in Utah to offer the FDA Nidek CXII laser. Competitive advantage? Doctor Davis is one of the most experienced LASIK surgeons in the state of Utah. Experience, knowledge? Doctor Davis has performed over 20,000 LASIK and PRK procedures. Marketing - research? They have a very limited market budget. Location and Geographical? They are in a great location in Sandy, Utah. Price, value? There price is $1,000 below there competitors for the custom LASIK surgery and value are below average. Qualifications? They have performed over 20,000 successful LASIK and refractive surgeries and more than 25,000 total successful eye

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