Lady Gaga Report
Explain how at least two different media products and platforms contributes to a coherent promotional campaign that communicates Lady Gaga’s brand identity to the target audience(s)
Who is Lady Gaga?
In the Ellen interview lady gaga is portrayed to be more of Stephanie than lady gaga. This connotes that she has gained more confidence
Strengths, weaknesses, limitations.
Her Strengths is that we get to see the relationship between her and her fans and we know more about Stephanie.
Her Weaknesses is that she does not get to promote her stuff.
Her limitations is that she is not control of the interview unlike the music video
The conclusion of Ellen interview: The conclusion of this interview is that lady gaga is a very open person and also a funny person. In the Jonathon Ross interview she was very closed, it looked like she wasn’t comfortable. Lady Gaga likes her fans and we can see a strong relationship between her and her fans. She refers her fans as little monsters.
A & R Promotion Artist Marketing Publicity New
Development Department Media
Liaison Art Sales
Without the influence of the record company, lady gaga couldn’t promote her brand as effectively because it would by difficult to promote herself across the world. And she would not express her clothes or her personality.
Music video – Paparazzi
In the music video Paparazzi she looks serious and expressionless throughout most of the music video and rarely smiles. The only time when she smiles is when she is getting photos taken by the Paparazzi, which...