Lady Gaga Essay

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Lady Gaga Report

Explain how at least two different media products and platforms contributes to a coherent promotional campaign that communicates Lady Gaga’s brand identity to the target audience(s)

Who is Lady Gaga?

Ellen Interview:

In the Ellen interview lady gaga is portrayed to be more of Stephanie than lady gaga. This connotes that she has gained more confidence

Strengths, weaknesses, limitations.

Her Strengths is that we get to see the relationship between her and her fans and we know more about Stephanie.

Her Weaknesses is that she does not get to promote her stuff.

Her limitations is that she is not control of the interview unlike the music video

The conclusion of Ellen interview: The conclusion of this interview is that lady gaga is a very open person and also a funny person. In the Jonathon Ross interview she was very closed, it looked like she wasn’t comfortable. Lady Gaga likes her fans and we can see a strong relationship between her and her fans. She refers her fans as little monsters.

Record
Company President

                      Legal Business
                Department Affairs

Executive
Vice President

A & R Promotion Artist Marketing     Publicity     New
Development                         Department Media

              Record Label
                  Liaison                                                   Art                       Sales
                                                                            Department

Without the influence of the record company, lady gaga couldn’t promote her brand as effectively because it would by difficult to promote herself across the world. And she would not express her clothes or her personality.

Music video – Paparazzi

In the music video Paparazzi she looks serious and expressionless throughout most of the music video and rarely smiles. The only time when she smiles is when she is getting photos taken by the Paparazzi, which...

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