Kudler Fine Food Ethics

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Running head: PERSONAL VERSUS KUDLER FINE FOOD ETHICS Personal Versus Kudler Fine Food Ethics Tysa A. Helmbrecht University of Phoenix Abstract The components of ethical decision making are examined (awareness, articulation and application) to aid in the understanding of this difficult process. My personal values, as determined by the Williams Institute Ethics Awareness Inventory self-assessment tool (Williams Institute for Ethics and Management [WIEM], 2006), will be shared in conjunction with the values demonstrated by Kudler Fine Food’s management. Obligation-oriented ethics, or deontology, are explored and justification for my own and Kathy Kudler’s adherence to this perspective is provided. Personal Versus Kudler…show more content…
Without the ability to explain the basis for our opinions and provide justification for our decisions, one’s influence in group decision making scenarios may be impaired (WIEM, 2006). The second component of ethical decision making, articulation, is achieved when one learns how to communicate her/his point of view to others (WIEM, 2006). Effective articulation affords someone the capability to offer meaningful input as a part of moral dialog (WIEM, 2006). Components of Ethical Decision Making: Application. The third, and final, component of ethical decision making is application. This is achieved through one’s willingness and courage to employ this understanding and language in day-to-day decision making (WIEM, 2006). Knowledge and expression are meaningless without action. One’s ability to apply ethical principles to specific scenarios is crucial to ethical decision making. Williams Institute Ethics Awareness…show more content…
At the time of conception, Kathy was convinced that combining the convenience of one-stop shopping with reasonable prices would be a recipe for success (Kudler, 2005). After thoroughly reviewing the Strategic Plan of Kudler Fine Foods, it appears Kathy and KFF’s ethical perspective is a complement to my own. Kathy has developed policies and procedures for the organization that focus on employee’s well-being and promotes fairness within the organization (Kudler, 2005). She writes “…highly satisfied employees create highly satisfied customers so we [KFF] intend to provide a total rewards system that is above the market.” (Kudler, 2005). This demonstrates Kathy’s obligation to do what is ‘right’ and adheres to a deontological approach to ethics. Deontology is a form of ethics that determines goodness or rightness from examining acts, rather than the consequences of the act (Kant, 1964). The intentions of the person doing the act is prioritized over the act’s results (Kant, 1964). For example, the act may be considered the ‘right’ thing to do even if it produces a bad consequence if it adheres to the rule that ‘one should do unto others as they would have done unto them’ (Olson, 1967). Deontology parallels the EAI’s obligation-driven analysis, exemplified by
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