Compare and Contrast

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Compare and contrast the rational model of decision-making and Simon's Normative Model, and also explain the model of decision-making styles and the stages of the creative process. The rational decision-making model consists of identifying the problem, generating alternative solutions, evaluating and selecting a solution, and implementing and evaluating the solution. Research indicates that decision makers do not follow the series of steps outlined in the rational model. Simon’s normative model is guided by a decision maker’s bounded rationality. Bounded rationality means that decision makers are bounded or restricted by a variety of constraints when making decisions. The normative model suggests that decision making is characterized by (a) limited information processing, (b) the use of judgmental heuristics, and (c) satisficing. (Kinicki, 301). Simon proposed this model to describe the process that managers actually use when making decisions. The rational model is based on the premise that managers optimize when they make decisions. Optimizing involves solving problems by producing the best possible solution. There are three benefits of trying to follow a rational process as much as realistically possible. First, the quality of decisions may be enhanced, in the sense that they follow more logically from all available knowledge and expertise. Second, it makes the reasoning behind a decision transparent and available to scrutiny. Third, if made public, it discourages the decider from acting on suspect considerations (such as personal advancement or avoiding bureaucratic embarrassment). Contrast brainstorming, the nominal group technique, the Delphi technique, computer-aided decision-making, and summarize the pros and cons of involving groups in the decision-making process. Group problem-solving techniques facilitate better decision making within

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