The frequent shopper program can become an effective tool in the attraction and retention of loyal customers. Rewards that can be traded for luxury items will have a great influence in customer loyalty and attracting new customers. A positive response from the public is important and in order to ensure that response, Kudler Fine Foods must find and develop a proactive way to approach the public’s privacy concerns. Preventing conflict with consumers regarding personal data and how it will be used is simply fixed by keeping the consumers aware of just how it is being used. The number one concern for Kudler Fine Foods must be security and privacy of their consumers’ personal
The school tokens are a good sales promotion because to get this sales promotion you have to buy products from the store to a certain price. This will not just be benefitting Tesco it will be benefitting the school, which you are giving the token, too whether that’s new computers, new sports equipment. These are two good ways to be able to offer customer the best value for money and another marketing objective in working directly with suppliers to make long-term business relationships based on strict quality and price
Competitors likely would not want to risk losing current sales by adding features which would raise their prices. Threat from Buyers – Because Company G is able to sell the Little Wonder at the current market price , if not lower, the threat from buyers is
If a customer is not happy with service they received in a store, they are more likely not to return regardless of the quality of the product. Kudler’s objective at this point may be to hold customer service seminars for their employees to increase the level of customer service their clientele are receiving. Giving incentives to employees for great customer service is likely to improve the level of customer service produced by employees towards the clientele thus improving the likelihood of return shoppers. The surveys given to customers reflect on the prices of Kudler’s products as
The process of attracting new customers can be an alarming duty for any business. The frequent shopper program can be a productive implementation for structuring a loyal consumer foundation at Kudler Fine Foods. Rewarding consumers with points to exchange for delightful items will hold customer loyalty. The direct approach developed by KFF should focus on the privacy concerns or legal issues will arise. Making sure that consumers are aware of how ones personal information will be used will keep confusion down.
The consumers will benefit by obtaining the quality goods Kudler provides as well as customized promotions based on personal shopping patterns. Tracking the shopping patterns of the customers will help develop a marketing strategy for Kudler. This strategy will allow Kudler to offer certain products at times when an increase in demand has been determined by shopping trends. Kudler will also benefit from this program with an increase in revenue and a more stream lined business process. This program will keep track of individual customers purchasing behaviors, which will allow Kudler to know how much of a certain product to stock.
Kudlers plans to do this by better understanding the customer needs, this can be obtained by tracking the purchases of the current cliental. Once Kudlers knows what products are purchased more often, the company can purchase these product in bigger quantities allowing the company to offer these goods at a cheaper price. Once the prices drop this should bring the loyal customers back more often. Strategies and
The job of a salesperson ranges from order takers to order getters. Personal selling is the key to developing strong relationships because it is directed toward achieving mutually satisfying results between customer and seller, which will sustain and enhance future interactions this is very important because it is a lot cheaper to retain current customers than to attract new ones. However, “In a results-oriented environment, the foundation of many compensation systems, sales quotas can focus sellers and managers in a direction inconsistent with customer-oriented selling.”(“Evans”,
Buyers purchase from multiple sellers at once, such as customer stores. Risk of entry to potential competitors: This is the risk of someone new coming into the business markets. Barriers to entry Brand loyalty: This means that if you have a good brand, people will be loyal to that particular brand and always purchase products from that
Focus groups are also good to hold because if the group didn’t respond well to the product then Tesco can take that on board and change it before they release it. After the focus group give their personal and group feelings about what they thought about the product the organisation can think about improvements and how to change it, in order to gain sales for when they release it later on. However the focus group individual will be valid as all opinions are closely monitored. Lastly focus groups can save time and money compared to the individual interviews. * The limitations of focus groups on the other hand is there being disagreements and other discussion going