Jim Collins Good To Great

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Greatness is the property possessed by something or someone of outstanding importance or eminence. It is something achieved throughout a period with hard-work, dedication, and perseverance. Jim Collins, in his book Good to Great, chooses a select few companies and recognizes there efforts and seeing the challenges they overcome to go from a good company to a great one. Jim and his team challenge themselves by identifying and evaluating the factors and variables that allow a small fraction of companies to make the transition from merely good to truly great. The book starts out and lays out the criteria that Collins and his research team used in selecting the companies that served as the basis of the meta-analysis that provided the findings…show more content…
It has come to increase efficiency, reduce overhead, and maximize competitive advantage. Collins emphasizes heavily that technology shouldn't be used and regarded as the remedy to a company and the crash of the tech bubble in the early 2000's revealed this. Collins contends that the good to great companies approach the prospect of new and emerging technologies with the same careful management and deliberation that characterizes all of their other business decisions. These companies tend to apply technology in a manner that is reflective of their "hedgehog concepts", typically by selecting and focusing solely upon the development of a few technologies that are fundamentally compatible with their established strengths and objectives. Collins characterizes the ideal approach to technology with the following cycle: "Pause, Think, Crawl, Walk,…show more content…
Despite the popular mis perception that business success or failure often occurs suddenly, Collins asserts that it more typically occurs over the course of years, and that both only transpire after sufficient positive or negative momentum has been accrued. Collins describes the advantageous business cycle that, in some cases, can foster the transition from good to great as "the flywheel effect." By making decisions and taking actions that reinforce and affirm the company’s "hedgehog" competencies, executives initiate positive momentum. This, in turn, results in the accumulation of tangible positive outcomes, which serve to boost and earn the investment and loyalty of the staff. This sense of “new life” of the team serves to further build momentum. If the cycle continues to repeat in this manner, the transition from good to great is likely to come to light. On the other hand, the doom loop is characterized by reactive decision-making, an overextension into too many diverse areas of concentration, following short-lived trends, frequent changes in leadership and personnel, loss of morale, and disappointing
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