She seems to show her support by discussing the pleasure the female population have gotten from the ads. After so many years of females being objectified, the cultural change excites Bordo and results in her exaggeration of the pleasure she gets in the male model ads. For example, when describing the Gucci ad, she overemphasizes her description of the model by saying “his bottom, that is--gorgeously, completely naked” (137). However, she treats the description as a corny romantic visual. The very beginning of her essay seems to be geared toward a male
Advertisements are part of our everyday lives. From the moment that we step into the world, we are bombarded with a society that has been shaped by advertising. In the article, “Advertising’s Fifteen Basic Appeals,” Jib Fowles explains how advertisers try to influence consumers through various physiological and psychological levels. According to Fowles, humans have a number of needs that appeal to their unfulfilled urges. For example the need for; sex, affiliation, to nurture, for guidance, to aggress, to achieve, to dominate, for prominence, for attention, for autonomy, to escape, to feel safe, for aesthetic sensation, to satisfy curiosity and, physiological needs are among the appeals in which Fowles describes.
Popular magazines tell the truth about sex. Do you agree? Would Foucault agree? Discuss in relations to representation of sexuality in popular magazines and so-called ‘natural’ distinctions between men and women. According to (Williamson 1978), “people are made to identify themselves with what they consume”.
Mean Girls attempts to critique the typical female stereotype by using the plastics to over exaggerate the glamour and happiness that comes from being popular. While attempting to provide an ostensible moral to its viewers, the humor and the extreme over exaggeration undercuts the intentional meaning of the story. It ends up making light of the reality of the struggles and pressures that are put on women. Mean Girls ends up sending a negative message to the female teen population about how women should look, dress, and act. A young girl or teen watching the film is supposed to see the falsity and danger of popularity, but instead a typical young viewer will see and attempt to emulate the image of the plastics.
Through wonder woman, one can see how her characterization has helped changed and challenge this ideology of male dominance in the world of comics and cartoon. In contrast, Betty Boop is characterized as a highly sexualized woman who constantly is taken advantage of by the male characters within her cartoon. Hence, both gender representations are important because we are shown both women characters who are equally sexualized, and have feminine attributes. Wonder Woman uses her gender as an advantage, quite differently from Betty Boop whom always needs to be saved. After an extensive analyzation of both characters it is evident that Wonder Woman uses her femininity and sexuality to her advantage and this can be seen through Marston's DISC theory, which states her to be a liberating character.
In a perfume ad released by Calvin Klein recently, a young woman was posed nude on a couch, seducing the camera, and the perfume bottle was tucked away nearly out the frame. The photographer posed the women as a tool, using her sexual appeal and her body as a means of selling the product. Essentially, women are being significantly rewarded for their sexual attractiveness as opposed to their intelligence, virtues, and personality. This in turn causes the average women to question her validity in society; her sexual appeal, her image, and her body as opposed to non-observable characteristics like her capability. This also snowballs into the belief that objectifying women is justifiable because it is so publicly shown in magazines, television ads, and billboards.
They were eager for sexual experiences without having to commit to marriage believing that it takes away women’s independence. Many women were eager for sexual experiences but would keep affairs in secret from friends and family. Marriage was what legitimized a woman’s sexuality and they were to look sexually attractive and available to win husbands. As the years passed, women’s clothes started to look sexually appealing. These styles had grown popular and women who adopted these styles were called flappers.
Today, the perception of female beauty and sexuality varies significantly, where the dominant western view is based on the “fitness” of the body, characterized by a thin waist, large breasts, and so on. However, in Feeding Desire, Rebecca Popenoe draws attention to an absolutely different view as she talks about the traditional stereotypes and standards related to Azawagh Arab women. Contrary to our values, they have unusual standards, defined by fatness. Popenoe presents the causes and has a good point; but although her position sounds logical, supported by evidence, I do not think that her claims are necessarily correct. She stresses that the fattening process is mainly about socializing sexuality, but I feel like it is more about social status – sexuality should be secondary to the social status.
In this article, Fowles reveals the many ways advertisers appeal to one’s emotions and deep-lying desires, while simultaneously giving the reader tips on how to escape these seemingly under-handed schemes. Fowles goes into great depth about each of the fifteen appeals; the meaning of them, how the
Adriana Trevino Bradford ENGWR 102 March 14, 2013 Advertising Today Advertisements seem to be everywhere we look, billboards, magazines, television, and even public restrooms, but the question is are ads good or bad? After all, advertisements are made to manipulate, persuade the audience toward a product or service, or “turn the mind toward” a certain something (Wikipedia®). In our society many people are easily susceptible to the manipulation that comes with ads as well as the slightly smaller number of people who are educated and can resist the temptation. In the article “Advertising’s Fifteen Basic Appeals” Jib Fowles introduces his fifteen emotional appeals: need for sex, attention, affiliation, feeling safe, nurture, guidance, aggression, dominance, autonomy, escape, achievement, prominence, aesthetics, curiosity, and even physiological needs. With these appeals he has one crucial point, when