Jcb Backhoe Loader Internationally Into the Dictionary

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MKGT 6110 Marketing Management CASE REPORT #1 “JCB Backhoe Loader Internationally into the Dictionary” NAME: Muhd Aiman Afiq bin Abu Bakar STUDENT ID: G 1112629 LECTURER: Prof. Dr. Mohd Ismail Ahmad COURSE: Master Business Administration (Part Time-May 2012) TABLE OF CONTENT 1 | Introduction | 2 | 2 | Problem Statement | 4 | 3 | Situation Analysis | 4 | 4 | Marketing Strategies | 6 | 5 | Recommendation | 8 | 6 | Implementation | 9 | 7 | Conclusion | 9 | 8 | References | 10 | 9 | Appendices | 10 | 1. INTRODUCTION Figure 1: JCB corporate logo and manufacturing plant "Our mission is to grow our company by providing innovative, strong and high performance products and solutions to meet our global customers' needs." With this mission statement, J C Bamford Excavators Limited (JCB) has become one of the world's top three manufacturers of construction equipment. JCB was founded in 1945 by Joseph Cyril Bamford and has grown into the world’s third largest manufacturer by volume of earthmoving, agriculture and materials handling equipment with over 7,000 employees in 4 continents and a presence in 150 countries JCB has 18 factories in the UK, Germany, North and South America, India, and China. The firm is headquartered in Rocester, Staffordshire, United Kingdom, which is also the production site for Backhoe Loaders and Telescopic 'Loadall' handlers. It has a further three factories in nearby Cheadle, Staffordshire (JCB Earthmovers, JCB Landpower and JCB Compact Products), one in Rugeley (JCB Cab Systems), two in Uttoxeter (JCB Heavy Products and JCB World Parts Centre), one in Foston in Derbyshire (JCB Power Systems) and one in Wrexham in North Wales (JCB Transmissions). Its Indian factories are based in Ballabgarh (Haryana) and Pune. In US, JCB’s factories is located in Pooler, Georgia. Other factories are located in Brazil

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