Jaguar Land Rover Case Study

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Understanding of What Is Meant By Enterprise and Enterprise Culture Introduction Today there are a numerous Global Enterprises which are well recognized but each has developed their own culture resulting in a very different attitude among the company staff and customers. Enterprise and enterprise culture are very different terms. An enterprise is the physical organization company or business while the organization culture is the culture, habits and approaches practiced at an organization. Organization behaviour has grown to become an important part of every business or enterprises success and commonly placed at the fore front of the organizations objectives towards development. To understand the role played by Enterprise culture, three enterprising…show more content…
The company was established in 1922 and has experienced two name changes and two mergers with British Motor Corporation and British Leyland before demerging and being purchased by its current owner Tata Motors. Jaguar currently employee 10000 staff and a major upcoming luxury vehicle brand in India. This was not always the story and Jaguar has always experienced serious complications linked to its success due to concentrating only on luxury vehicles. Competitors like Mercedes Benz and BMW made it difficult for Jaguar to win a place in the European market and this restricted the company from growth and…show more content…
Jaguar the luxury brand has not become part of a powerful team of individuals who observe the company as their own. This is a very important attitude linked to developing and company brand since the team will work together with the objective of developing the company’s operations and growth. Tata promotes its employees participation towards development and each is consulted regarding the different improvements that can be made to improve operations. It’s important to make sure each team member is consulted regarding different operations since the employees are true force behind the company’s development and failing to involve them in operation will lead to

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