It was in this time that Apple moved into the digital music space as a provider and distributor of music content. This came as a signal to the end of the previous innovation, the CD which was largely used to save music. Apple came up with a new technology and created iTunes as an online service where people could download legal, high quality songs for a very reasonable price. With the advent of this technology (iTunes) and the ease with which music was available digitally for download, the trend toward digital music was clear. This trend slowly opened up the fast growing demand for MP3 players that played mobile digital music, such as Apple’s iPod.
In 2007, the U.S. Environmental Protection Agency ranked Apple’s notebooks as the “most environmentally friendly portable computers”. In 2011, Climate Counts placed Apple in its top category of corporate climate responsibility. As a result of its massive marketing efforts, Apple has built a very loyal customer base that advocates the brand, enabling it to not only recruit customers, but also retain them. This provides a platform for Apple to introduce new products, such as the iPod, iPhone, and iPad. Besides, Apple branding is so successful that it is able to license its “Made for iPod” logo, which serves as a form of advertisement and a revenue source as it earns an estimated 5% of the retail price of such products.
BlackBerry is popular as a QWERTY thumb-keyboard that benefits most people because of the resemblance of computer keyboard. At the beginning, BlackBerry was originally marketed to businessmen. Yet, nowadays it is not true anymore. BlackBerry is now marketed to any types of consumers. Basically, BlackBerry has the basic features similar to what an ordinary cell phone has.
(www.reuters.com) A wide range of mobile communication and media devices, personal computing products, and portable digital music players can be purchased under the Apple brand name. There are a variety of related software, services, and peripherals; networking solutions and third-party hardware and software products available as well. On July 16, 2013 Apple released the Logic Pro X, considered to be the most advanced version of its professional recording studio for the Mac. It features a new design that is more modern and the Logic Pro X comes with new plug-ins, sounds, and tools that keep the music-making process flowing. It also features Drummer, as virtual session player that jams along with the songs you are creating.
In the late 90’s when futuristic was more the popular look, Mac computers gave the buyer a choice of color and the computer/monitor was very bubbly, laptops more rounded. In the mid 00’s when sleek and contemporary was in style they went simple and slim with their design and back to rectangular design. Now that industrial is the in look, Mac computers take up little space on a desk and laptops are made from aluminum and easily recyclable materials and are ultra light weight (apple-history.com, 2011). FOURNIER’S RESEARCH Referring to the Dr. Fournier’s research on relationships with branding, after examining not only consumers brand choice but also their lives, she came up with 15 types of relationships people have with their brands (Aisner, 1999). When characterizing how customers relate to Mac, customers relate as if Mac were a best friend.
Businesses can develop core competencies by identifying key internal strengths and investing in the capabilities valued by their customers. Ads by Google Find the Top Innovations IdeaScale Decision Matrix Software Sign up to learn about ReviewScale. ideascale.com/reviewscale Innovation Innovative companies have a competitive edge in the marketplace. For example, one of Apple's core competencies has been its ability to produce cutting edge and "cool" designs. It introduced the iPod as a "cool" way to download and listen to music.
In addition to staying focused, it helps with your hand-eye coordination. But that’s not all. There is tons of paper that will be wasted if you don’t use the IPod for note-taking. It is obvious that this small electronic device can be used in many ways. Next, IPods can be used for quiet time.
Apple has continued to evolve with the changes in technology. Their innovative ideas are able to keep the global markets needs fulfilled. Even though Apples core product is their computer, they enter into new markets and out-beat their competitors. The entry into the personal media player industry then followed by smartphone and tablet market show that Apple has an evolving strategy that will keep the company strong. Their strategy has led them to become the market leader in some of these industries.
Changes Sprint/Nextel are making for prior poor management decisions iv. Sprint/Nextel drop opportunity to be more successful d. Successful Companies i. AT&T / Cingular is the largest wireless carrier in the U.S. and will further succeed because of the iPhone’s popularity ii. Nokia expects its devices market to grow further leading to further profits iii. Verizon and T-Mobile succeed because of Sprint/Nextel’s struggles iv. T-Mobile will continue to be successful because of work with Apple over seas III.
To prove this point, Samsung’s newest Android device, the Galaxy S8+, has more RAM and a powerful octa-core processor versus Apple’s newest device, the iPhone X. Having a strong CPU and plenty of RAM is essential for multitasking and boosting productivity. It also prevents slowdowns and hangs while working. Furthermore, Android phones can last long and are more durable. Accidents do happen, like dropping the phone from a high place, and dropping such phones won’t do as much damage.