The iPhone paved the way for the other phones out there to have all this high tech things on the phone. For example, the windows phone, the HTC phone from sprint, the iPad, etc. Pretty soon thanks to the IPhone we wont rely on computers as much because the IPhone represents the future of all phone and devices. 1) How and why and when the iPhone is used: The IPhone was created in 2006 that was when the Walkman with your tapes was still around. But when the IPhone came the Walkman or tape player became obsolete because you can play all your music on the IPhone.
Individual Life Cycle Management Analysis MKT/230 Apple Inc. developed and designed the iPod which is one of the most popular media players that is used by adults, teenagers and even children. After they launched the iPod they then turned to the iPhone and iTunes, which associated the “i” with Apple. Apple wanted to give the customers a way to listen to music that was easy to carry and economically feasible for all. Many customers loved to listen to music but only wanted certain songs not the whole album or CD. Based on this Apple develop iTunes which was an inexpensive but a legal way for customers to download and listen to the song they wanted.
The record companies were initially happy receiving $0.70/song from Apple since prior to this arrangement, they were not getting paid for downloaded music (Brickley, Smith, & Zimmerman, 2009). As the digital market gets bigger, the record companies are getting dissatisfied with Apple’s pricing policy and are pushing for a change to a complex pricing policy, where new and popular songs will be priced higher. They have complained that Apple’s is using their music to promote the sale of the iPod since music from the iTunes store is only compatible with the Apple software. As of January 2008, all four major record companies agreed to allow Amazon.com sale their music in the MP3 format without the digital locks that restricts users from making copies of the songs though each of the companies excluding EMI Group requires Apple to sell their music with all the digital rights (Brickley, Smith, & Zimmerman, 2009). Analyzing the managerial Decisions 1.
The case was ruled in favor of Diamond, which paved the way for the development of the MP3 portable player market. Apple began to take advantage of this new industry when it developed and released the iPod. Microsoft soon followed in their footsteps in 2006 when it released the Zune. The iPod, and the Zune are very popular MP3 players and are similar in features they offer. However, they are also very different.
Week 3 Case Assignment Analyzing Managerial Decisions iTunes Music Pricing Ch.7 Torrez Moore July 22, 2013 St. Leo University: MBA 540 Analysis Apple’s sales revenue from it’s downloads will increase not just because of the pricing adjustments with their flat pricing price but also the flexibility pricing will definitely increase with the old tracks being priced at a low cost. This will supplement for fewer sales on the new or popular tracks but statics show the older tracks will definitely increase. The increase in revenue from old tracks will supplement for the shortfall on the sale of the new tracks then the less popular and old tracks will balance the load because of increased revenue. Apple’s Computer iTunes Music Store
(Kerin, Hartley, and Rudelius, 2009, p. 74). Apple successfully adapts its product and service features so as to appeal to this “wireless communications” generation. Its Web-based iTunes store, for instance, allows Apple’s target market to download music, videos, books and other media to their Apple products (e.g., iPods, iPads, and iPhones). CanGo must remain aware of its target market’s preferences while monitoring the apparent mobile devices trend. In analyzing Apple and other competing firms, TC Management Consultants found that, relative to its competitors, CanGo occupies a very small position in the Music, Video, Book and Entertainment Retail Industry.
“iPhone 5. The biggest thing to happen to iPhone since iPhone” (Apple). This is Apple’s slogan for its newest innovation. They were not kidding when they said, “It’s almost here,” (Apple) and ‘it’ could not have hit the nation with anything less than a storm. It seemed like a lot of hype for what in all reality was yet another smartphone for more money with added tricks and sparkle.
Blue Ocean Strategy Paper John Doe MKT/421 June 9, 2014 John Doe Blue Ocean Strategy Paper Relative to business, understanding the concepts of blue ocean strategy holds great importance. This paper describes blue ocean strategy in order to better understand its significance. Also outlined in the text is an example of a product that might be considered a blue ocean strategy and why. An explanation of a red ocean move for the same product, along with the pros and cons of that strategy, concludes the writing. Blue ocean strategy is important to business professionals, because it explains a simple business strategy with the potential for great success.
* Our Goal: * Siri is now still in beta version so our most concern is to develop its response to the user voice commands and make it becomes an official version. * Successful in designing a new shape for the next version of iPhone. 3. * IPhone 4S has come to the market at 14th October and it has a lot of new improvement compared with the previous model, iPhone 4. Such as: A5 dual-core chip which is twice faster than the old one, 8.0 megapixel camera that can record a 1080p HD video and take incredible high quality photos for a mobile phone, iOS 5 with over 200 new features, ICloud which will sync data automatically through Wi-Fi to your other iOS devices or Mac and finally, the phone digital assistant - Siri.
To Astound major organizational obstacles 6. To Form execution in top strategy The effect of blue oceans creation brings about progression in companies proceeds and returns, shows that there was a high percentage rate of total revenue and total profits reflecting the