Virtual Organization: Kudler Fine Foods FIN/370 Kudler Fine Foods is an exquisite food company who sells a huge selection of the freshest ingredients as well as any necessary equipment used to make a gourmet meal. Kudler has three locations, and they serve the metropolitan area of San Diego. Each location provides services that range from a European style Bakery to a large selection of wine. It is a business currently held privately. However, they are anticipating and wanting to grow and expand their operation, as their desire is to become wealthy far beyond what they can imagine or dream.
Assignment: Service Request SR-kf-013 for Kudler Fine Foods Facilitator: Kimberly Frieder UNIVERSITY OF PHOENIX Service Request SR-kf-013 for Kudler Fine Foods Introduction and Scope Kudler Fine Foods is a specialty food store with three different stores located throughout San Diego’s Metropolitan area (Kudler’s Internet Site). It is embarking on a new venture that will yield enhanced customer loyalty and a significant increase in revenue. The company’s newest enhancement is that of a Frequent Shopper Program unlike any other programs currently offered by their competitors. The primary difference between Kudler’s program and that of their competitors is the incentives offered as part of the rewards program. By partnering with high-end
The Importance of Marketing Research Paper MKT/441 January 28, 2012 Cyndie Shadow * Introduction Marketing research is a key element of the business planning process and when intelligently used is key to business achievement. The function provides a competitive edge to organizations that are able to accumulate, analyze, and use the information versus those that don't. The more an organization’s marketing team understands about their target audiences and the ways in which they wish to receive and respond to information, the better they become at putting together successful marketing programs to reach that audience. This paper will define marketing research as well as discuss the different types of research McDonald’s Restaurants uses to understand its customer base and tailor products, marketing programs, and communication to the needs of specific groups. Define Market Research Marketing research is the planning, collection, and analysis of data relevant to marketing decision making and the communication of the results of this
IPO Project –Chipotle Mexican Grill, About company Chipotle Mexican Grill, Inc. and its subsidiaries has operated 1,084 restaurants in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five years, company has experienced grown up greatly and substantially, and expect to their big rally of 2011, new openings between 135 and 145 restaurants are expected to operate in 2011. Chipotle is working to change the way people think about and eat fast food by looking to fine-dining restaurants for inspiration. Chipotle use high quality ingredients, classic cooking methods to make good tasting food, have top performing people to take care of each customer, and make restaurants operationally
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Pursuits of gourmet food increases as the middle and upper-middle classes grow in Spain and Mexico * 2. Profits increase as customers purchase other gourmet products in addition to the flavored vinegars * 3. Possible further expansion to other international markets * 4. Increasing customer awareness of products offered through street fairs and farmers’ markets | * 1. Poor economic conditions create the need to purchase necessities rather than specialty products * 2.
The final goal is to increase revenue, attract more new customers, to regain its competitiveness in the market. Although Jade Asian Restaurant has received press accolades, their business has issues need to be addressed immediately. Jade Asian Restaurant had been a popular Chinese cuisine destination for the first couple years after its opening. In the past few years, the popularity has decreased due to its inefficiency in service and food quality. In order to reach its goal of regaining the competitiveness in the industry, a restaurant management system must be implemented.
Kudler Fine Foods Marketing MKT/421 November 5, 2012 Kudler Fine Foods Marketing Kudler Fine Foods, an upscale specialty food store, has a clear, concise marketing vision for the upcoming year. The marketing overview found on the company’s intranet site states: Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Kerin, Hartley, & Rudelius, 2011). To achieve these objectives marketing research and strategic planning is needed. According to the text, Marketing, marketing research is defined as the process of defining a marketing
The other points are as important but more information needs to be gathered to properly identify and explain each point. Each “ * ” will be explained in the sub-headings below. 3.3.1 Strengths With successful brands such as Earls, Cactus Club, Joeys, and Saltlik, Stan Fuller has created a restaurant empire with a focus a “premium casual” dining. With such strong brand presence, Earls was able to expand into the United States. The first location in Miami preformed above recent expectations even in a market where the average consumer is more price conscious (Sutherland).
Competitive Advantage William Hartzfeld Bus 100 December 1, 2013 Dr. Manners A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a strategic planning tool that can help a business to boost profits and productivity by understanding its competencies (strengths and weaknesses) as well as the competition. The restaurant I choose to identify their competitive advantage is Ruby Tuesday. Ruby Tuesday was founded by a young man named Sandy Beall near the campus of the University of Tennessee and has brown to more than 800 restaurants worldwide. Strengths As a whole, Ruby Tuesday has many strengths as a local restaurant.