Influence of Mass Communication in Sports

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In a perfect world, when fans watch and listen to sporting events they should not have to worry about a commentators’ or broadcasters’ biases toward one team or another. According to the data on basketball study about commentary overseas, “Every fourth remark by commentators expressed opinion.”(Licen) Many people would agree that opinions are needed to keep a sports broadcast going, but, the question arises when is too much opinion a negative. During overseas basketball games there is usually one commentator from each team. This relationship is interesting because each televised speaker refers to the team he is from slightly more than his partner for the game. However, the commentators talk about the opposing team a lot less. All of these facts given can influence fans watching the game especially if a viewer is not inclined about basketball. What is the point of movies based on sports when you can view sports live on TV 24 hours 7 days a week? The answer to this question is uncovered when you dig deeper into the mythologies to which sports films are created, and why people are so drawn to films about baseball, basketball, football...etc. The idea of sport has been around for many years, and this idea of physical play seen around the world whether countries meet for the World Cup and the Olympics or a dad and son playing baseball in the backyard. However, as much as sports films focus on the sports in the video, the film media sees an opportunity to grab this large audience and sell a product. “An example of this can be seen in the movie Space Jam, during this time period the appeal of U.S. basketball was at its peak.”(Rowe 352) Thus, using such actors like Michael Jordan, Patrick Ewing, and Charles Barkley in a movie with animated mythological alien characters allowed the film makers to reach an audience (such as young kids) to sell a product. The next point to

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