• Customer Service – Businesses should aim to have good customer services because it is important to keep customers happy. How multimedia can help businesses to meet these objectives Navigation of a website – websites often use multimedia features on their website to make navigation easier and to make it look good. For example a continuous reel of moving images may be placed on the homepage of a news website to show each of the featured headline stories. This makes it easier for the users to see important information, special offers or links to featured articles/products without having to search through the website to find it. This sort of multimedia can act as a focal point on the homepage of a website meaning that users are instantly drawn to it as soon as they open the page.
Without access to social media a brand can become lost. It would be beneficial to any brand, large or small, to utilize social media to expand their brand awareness and enter into new markets. Twitter grants one-on-one interaction with our consumers. This makes us more approachable, we are viewed as people instead of a brand. It created trust between us.
Understanding how to best use both the real world and the virtual landscape could help strengthen our current relationships, whilst paving the way for new ones. Research Aim/Objective The objective of this study is to compare the quality of real world relationships with virtual relationships, and also further comparing between the Asian and Western communities. Research Questions 1) How does the use of social media influence interpersonal relationships? 2) Do business relationships work better in the real world or virtual world? 3) Does the virtual world affect the degree of closeness in real world relationships?
Q1.What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? (a) Advantages of an online survey of a cross-section of Internet households:- * Encourages the new customers to give it a try as internet households are interested in online coupons, products ads etc. * Can reach to wide range of people * Gives the result faster * More flexible Disadvantages:- * Many internet households in the sample may not be reached. They may have “spam blocker” that can prevent the survey from being viewed. * The recipient may not open or choose not to respond * Survey answers may be inattentive, just to get the promo or offers (b)Advantages of an online survey of Carmex Facebook likers:- * Cost effective * Sample population of actual Carmex product users * Respondent can just click on the flavor to register their preference * More accurate result.
P5 Explain how internet marketing has made a selected business more efficient, effective and successful. In this assignment I will be explaining how internet marketing has made a selected business more efficient, effective and successful. Opportunities for business efficiency Business efficiency is very important for a business. The reason why is because, in order for a business such as B&Q to surpass their competitors such as Homebase, Wickes and other DIY businesses they need to use the web to interact with suppliers and customers, by using the web B&Q will become much more efficient because they can meet customers ‘demands’ and suppliers ‘needs’. Streamline customer communications is a very efficient way of working because streamline customer communications deliver fast services, this is best way to keep customers satisfied and when customers’ are satisfied the business becomes more efficient because they are meeting needs and accumulating capital.
“Illusions Are Forever” In a modern market, advertisement is one of the essential aspects for a promotion of the products that come into the market. According to Jay Chiat, it is a way of telling everyone about the products by representing a picture through advertisement. Do advertisements affect real life? Do advertisers use tricks to appeal consumers? Is the internet a good influence on advertisements?
Cognitive restructuring techniques commonly center on producing a confident self-image, encouraging constructive social interactions, and removing thought deformations (mistakes in reasonableness or points of view). However, regardless of their shared goals, diverse approaches apply to some extent, different actions and ways to achieve their purpose (CTU Online, 2012, pg.1). The primary theory behind cognitive restructuring is that an individual’s reactions and conduct can be significantly influenced by something they believe. If an individual could intentionally alter the habit of what they say to themselves, and what depictions they portray to themselves, then they could render themselves more content or nicer or more constructive or could achieve one of numerous other beneficial adjustments; simply stated, that by correcting our way of reasoning, we can constructively change how we feel and how we take action (Strayhorn, 2003). The cognitive restructuring theory would facilitate Tom in learning to control his anger by learning how to change his way of thoughts, thus changing how he permits events to control his
This information is valuable in enhancing your advertising to better reach your concentrate on group. Customer Fulfilment is a great technique which gets to present clients as well as potential buyers in your potential audiences. Assess do it again income to see if present clients are buying more of their products after Coca-Cola’s marketing have begun. Creating a positive marketing concept can also immediate present clients to feel a sense of guarantee in their company that can result
Carmex: Leveraging Facebook for Market Research 1. Numerous advantages and disadvantages must be considered when collecting data through different sources. An online survey of a cross-section of Internet households is one way to accomplish this. By using this method, the opinions of many different people will be captured. Both users and nonusers of Carmex will potentially take the survey because Carmex will not know who they are sending the survey to.
This will give McBride Financial Services an idea of where they need to improve or to verify if they need to expand the target audience. McBride Financial Service will be looking at using social media to target the customers in McBride Financial Services desired audience. Marketing Media McBride Financial Services targets professionals, retirees, and families so it is important to choose the appropriate media to target the specific audience. The goal is to reach the target audience to due this McBride Financial Services will use the Internet, which includes social media, television, movie, and radio ads. The use of smart phone applications would benefit McBride Financial Services by targeting professionals or the younger families.