Hp-Swot Analysis

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Strengths • Strong Market Position –Hewlett-Packard’s shares bunged at USD53.15 on April 2010. The stock is up 62% in the past year, better than the market at large, according to NASDAQ. This maintains a development that saw the business maneuver pass the former global personal computer (PC) leader Dell in 2006. Hewlett Packard led Dell with over 17% of the PC Market while Dell settled for second at 14%. Besides, Hewlett Packard can show off of a 30% of the global server market in 2008. Its 40% market share proofs its authority of the global printer market. Hewlett Packard took a major step in 2008, in intensifying its position in the IT services market by acquiring EDS. • High-flying Brand Name Recognition - Hewlett Packard is enthusiastically conscious of the significance of branding. It has long sought to alter its brand image as needed by altering market forces. In the late 90’s, it started to change its image to include more than just the business-to-business section making alterations to boost its existence in the customer market as well. Even though business-to-business sales carry on to succeed, the company seeks to fully utilize its excellent relationship with retailers. Because of this approach, many existing consumer products are business models exposed of expensive features in order to fascinate to the requirements and pocketbook of the customer market. Hewlett Packard has inaugurated a branding project called, “One Voice,” to better amalgamate its row of consumer electronics and computer hardware goods. With a brand new design to the packaging, they are determined to initiate brand across thousands of merchandise lines and dozens of packaging forms. The project has upshot in hundreds of thousands of dollars in expenditure savings by automating package design creation. Additionally, the company obtains greater reliability in its packaging by

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